Tag Archives: Selling Art

Art Festival Booth Walls

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Northport Art in the Park. July 2008. Mary Ahern the artist.

Northport Art in the Park. My first art festival in July 2008. Notice there are no walls to hang Art!

In June 2004 when I did my first outdoor Art Festival after a 30 year gap since my debut at the Floral Park Art League shows, I bought a tent and some shoji screens to hang my work. What was I thinking?

I wanted the booth to look classy so I didn’t want to use metal frames that I’d seen at other shows so I figured that I’d hang my paintings on the screens and it would give an upscale look. Wrong!

The first gust of breeze at the show in Northport harbor blew everything down. I resorted to folding the screen around one of the legs of the booth with bungee cords and hanging a few pieces on them. The wind was unrelenting but I sold $150 that day and I was hooked again.

Westhampton Beach Art Festival, August 2004 with the artist, Mary Ahern

Westhampton Beach Art Festival, August 2004. New booth with Flourish mesh panels.

I quickly rallied for my next show two months later, which was the Westhampton Beach Art Festival in August of 2004. By this time we had gone to other shows to scout out booth strategies and decided on the mesh panels made by Flourish. Since we had severe transportation space restrictions at the time, we needed to conserve space in our SUV and these panels did that and more.

I really like the white walls. It is a nice sleek modern look. The panels are easy to put up and take down. The booth is cooler in the summer since the breeze can go through the mesh. I can endlessly fidget with my arrangements since the hooks I use are simple to reposition. The panels roll up and fit in a bag which makes for very easy transporting. They are amazingly strong and I’ve been known to hang a lot of very heavy paintings with glass on them.

CT Flower & Garden Show in February 2007. Indoor booth frame with mesh panels by Flourish.

CT Flower & Garden Show in February 2007. Indoor booth frame with mesh panels by Flourish.

We’ve used the same panels on our outdoor EZ-Up booth and also on our indoor booth frame which we got from Flourish. The choice of booth sidewalls was one of our better equipment decisions.

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Art Festival Booth Chairs

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2004-08 Westhampton Beach Art Festival with the artist, Mary Ahern

Westhampton Beach Art Festival in 2004. Notice the webbed beach chair.

As with all the other aspects of your booth design finding the perfect chair is extremely important. Much as you may not think so you need to have a very comfortable chair available for you to rest during the inevitable slow times in the booth at an Art Festival.

My first chair in 2004 was the same one I had used at the beach and at softball games prior to exploring the world of Art Festivals which now keep me hopping on the summer weekends. It was a standard webbed chair that is really too unprofessional for a sales situation. Fine for behind the booth but not in it.

My next chair was a high folding Director’s chair which I got at Pier One. It was very comfortable and the style of wood and fabric I picked looked good in my booth. It kept me up high when I was sitting so that if a customer came into the booth I could speak to them eye to eye without getting off the chair. Sometimes potential customers feel intimidated when you get off the chair to speak to them so the higher design of the Director’s Chair worked very well.

One problem though, the wind kept knocking it over since it wasn’t heavy enough. We kept repairing the split arms until they were too ugly and then we’d buy another one. This worked until 2007 or so when the chairs were discontinued at the chain.

 

Conecticut Flower and Garden show with the artist, Mary Ahern.

Tall bamboo chair for art festivals makes a big difference for the artist and the customers

So I cruised the internet and found the chair of my dreams with Hollywood Chairs which is sold by Totally Bamboo.
http://www.totallybamboo.com

 

I got the Tall Deluxe Hollywood Chair and I didn’t forget to get the cup holder for my Starbucks. It is soooooo very comfortable, good on my back, good for my feet. Even if I don’t sit on it I lean my bottom on the seat and it relieves back pain. It is a bit large for the trailer but we put it in first and take it out last and store it in a carton to keep it looking brand new. The wood is really bamboo and smooth and soft to the touch. It makes you feel rich just sitting in the chair. The seat is padded. It has never blown over in the wind and it is easy to wipe off any food that get on it. This Hollywood Chair was a great investment!

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Art Festival Folding Desks

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2005-01-Hicks Nursery Winterfest with the artist, Mary Ahern

Hicks Nursery Winterfest January 2005. Flimsy tables didn’t last long.

Finding the right furniture for your Festival Show booth is not an easy task and for us it took quite a few twists and turns. Granted the work I’ve been showing over the last four years has also taking dramatic zigs and zags, I spent more money, time and energy trying to get my sales desk right.

In 2004 when I started doing Art Show and Festivals, I bought some extremely cheap folding tables for $11 each. They had aluminum legs and an almost cardboard top but they served the purpose for a few shows. I put some tablecloths over the top of them and they seemed to work fine. I was even able to store inventory underneath. Then the moisture got into them and the tops warped too much to be useable.

I replaced them with foldable molded plastic tables which have adjustable legs for height variations. They were much heavier and could store less underneath but they were much more durable. In fact, I still have them and use them once in awhile with tablecloths when I can display more outside the booth.

2007-02 CT Flower & Garden Show with the artist, Mary Ahern.

Desk set up at the Connecticut Flower and Garden show in February 2007

 

In 2005 I thought I found the perfect solution. On the internet

2008 Connecticut Flower and Garden Show with the artist, Mary Ahern

February 2008 Connecticut Flower and Garden Show with the ProPanels desk

I found a folding crafting desk with flip up sides and drawers in the center to hold all my office material like stapler, tape, pens, sales forms, my credit card reader, lunch, etc. Well, after two shows the flakeboard cracked and fell apart from the back and forth transportation in the trailer. The look of the desk was fantastic but the materials weren’t made for the rigors of road travel. Even collapsed into the size of a night table, the desk took too much room in our trailer so we discarded it. Money down the drain.

We bought a pedestal desk from Pro Panels. Lightweight enough, fully collapsible and it has two shelves inside. http://propanels.com

I created a curtain with some fabric to put on the open back of the desk to hide my paraphernalia. At the last show I didn’t realize until it was too late that people were just reaching into my desk to steal my shopping bags because they didn’t want to carry their literature even though some huge company was handing out free literature bags at the entrance to the show. Every single show is a learning experience. I guess that every day of life is too.

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Art Festival Storefront Considerations

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Connecticut Flower & Garden Show, before set-up by the artist, Mary Ahern

Connecticut Flower & Garden Show, 2/2008 before set-up

Doing Art Festivals, whether they are indoor or outdoor, are quite grueling events.

Basically what you are doing is building a moveable, temporary store. All the requirements for showing, selling and packaging your work are amplified since you must be able to set-up within an hour or two hour time frame in a temporary location. When you’re done you need to do the same in reverse and leave the location as you found it.

You need to design your store to be reflective of your style, visually inviting, easy to navigate & clearly representative of your body of work. You need to be able to give out information, write up and process sales, and provide packaging for customers to conveniently take home their purchases.

Connecticut Flower & Garden Show booth set up in February of 2008 for the artist, Mary Ahern.

Connecticut Flower & Garden Show booth set up in February of 2008 for Mary Ahern.

Your booth and all your furnishings must be collapsible and able to be moved from your vehicle to the staging area you have been assigned. Desks, racks, tables & chairs all need to be lightweight and folded for transporting. The selection of your display needs to take into consideration the space requirements of the work you’re going to sell and the total amount of space available in whatever means of transportation you will be using.

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Blogging is hard to keep up with

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I really enjoy writing my blog. But I really enjoy making my Art. I also really enjoy
gardening, family, friends, cooking, reading and studying. So where do I find the time to do it all? There is only so much time management you can do to be more and more efficient. Eventually you actually have to make choices of what your priorities are and eliminate tasks from your action item lists.

Today the maintenance tank in my Epson 4800 was full and refused to print. I foolishly had forgotten to order a replacement when I ordered my last slew of ink. I found a company on Long Island about a 45-minute drive from my home, Ardito’s, who had it in stock and immediately planned to drive over to pick it up. Then I thought about it an extra minute and ordered it delivered for an additional $8. I figured that my time and gas for the 1 ½ hour round trip drive was worth more than that. This is purely learned behavior on my part and it doesn’t come easy.

I have to work constantly on making smart time management decisions. I go through a process each day that goes something like this:
What is the most productive use of my time today?
What is going to cost me if I don’t do it?
What is going to make me money if I do?
What are the most immediate deadlines I can’t miss?
What are the upcoming deadlines I need to make steps toward?
Do I have the food in the house to cook dinner tonight or do I have to shop?

Blogging seems at times like a complete waste of my time. But guess what? It actually helps to keep me organized and I always feel better when I write and post something. It helps to clear my thinking process.

Now if could only keep up with it…

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Over Thirty Years of Chasing My Dream

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After seeing the photos and reading the article Dream Chasers, written by Arlene Gross for Newsday, which featured myself among others who have turned in mid-life to careers which are more personally satisfying, I have enjoyed revisiting my journey.

Mary Ahern showing her oil paintings at the Floral Park Art League in 1976

Here is a photo of me with my Award winning oil paintings at the Floral Park Art League in 1976. I painted them all before I began my college Art education. For a year I took oil painting classes on Wednesday evening at the YMCA in Bellerose Queens NY and from this experience I found my life’s calling.

Each year I looked forward to showing my work at this outdoor art show and each year I sold some of my works. What a wonderful experience it is to realize that work you created from your own imagination and from assorted colors in tubes moved others in such a way that they will give you money that they earned so they can hang your vision on their walls. I am still moved that my skill and vision will enhance their lives each and every day.

2007-05-28 Mary on cell phone answering questions at the Washington Square Outdoor Art Show, NYCThirty-one years later I’ve returned to selling my Artwork outdoors at festivals. This shot of me was taken while I was taking a call on my cell phone at the Washington Square Outdoor Art Festival in New York City in May of 2007. I still enjoy getting out of my studio and meeting people. Speaking to my customers energizes me and personalizes the selling experience. At shows I always enjoy seeing some of my former customers who come by to say hello and tell me where they hung the Art they’ve bought from me and how much they enjoy seeing it everyday.

It doesn’t get better than that!

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Transforming the Streets of New York City

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The Washington Square Outdoor Art Festival

Ever wonder what Art brings to a community?

University Place NYC during the Washington Square Art Festival

University Place NYC during the Washington Square Art Festival

Look at University Place in NYC during the Washington Square Outdoor Art Fesitival and look at the same street without.

All the Artist’s set up this mini city each morning starting at 10:30 and the show officially starts at noon. For the city that never sleeps, you can’t really dictate show hours however so frequently you are discussing your work while half of the booth is still in cartons.

 

University Place after the Washington Square Art Festival

University Place after the Washington Square Art Festival

At 6pm we take down our city. We do this exhausting work each day over the course of 3 days.

 

We do this show each Memorial and Labor Day Weekend.

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Washington Square Outdoor Art Festival, New York City

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Memorial Day Weekend, 2007

What beautiful weather we all enjoyed. Just cool enough to bring people out of their air-conditioning and warm enough to invite a stroll along the streets of New York City.

This show is in it’s 76th year and I enjoy being a part of the history of this great city. What fun to be a member of the Art community of the Art Capital of the world.

BTW, I didn’t start showing with them
at the onset ;-)

Ryan Ahern - The Critic

Ryan Ahern - The Critic

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Art Show at the Bellemeade Gallery in Smithtown NY

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My Digital Mixed Media Paintings on View at The Bellemeade Gallery

Smithtown Picture Frame on Main Street, Smithtown NY.

May and June, 2007

Window display at the Bellemeade Gallery, Smithtown NY.

Window display at the Bellemeade Gallery, Smithtown NY.

Art show at the Bellemeade Gallery in Smithtown NY.

Art show at the Bellemeade Gallery in Smithtown NY.

Windows at dusk at the Bellemeade Gallery in Smithtown NY.

Windows at dusk at the Bellemeade Gallery in Smithtown NY.

Mary Ahern Art show at the Bellemeade Gallery in Smithtown Picture Frame in Smithtown NY

Mary Ahern Art show at the Bellemeade Gallery in Smithtown Picture Frame in Smithtown NY

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The Connecticut Flower & Garden Show

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Mary Ahern- Art Naturally had a
Successful First Time Showing at the Connecticut Flower and Garden Show

The 2007  CT Flower and Garden Show moved to the Connecticut Convention Center in Hartford CT. We never showed at this venue before so this was a new experience for us.

We brought our Traveling Art Festival Gallery to this exciting and very popular event and we’re sure glad we did.
The promised crowd of over 30,000 people showed up and at times, I felt as if I got to speak to each and every one of those winter starved gardeners.

This 4 day event has very long hours. Evenings until 8 each session. Did I mention very long days?

I’m glad that I brought my new bamboo director’s chair even though there were many hours I never got to touch it except to put my coffee in the cup holder.

The new lighting inside our Gallery worked just as we hoped so next time we’ll probably add the same system to the outside wall. The color correct lighting really makes a difference when showing Art.

As you can see, we’ve added new furniture to the Gallery and it makes writing up orders and taking information so much easier. Drawers in the desk really help me stay organized and the wood adds a nice sleek and solid look.

The racks on the outside of the Gallery were less than successful and we’re looking into alternative systems to show the small prints.

Mary Ahern-Art Naturally booth at the Connecticut Flower and Garden Show, 2007.

Mary Ahern-Art Naturally booth at the Connecticut Flower and Garden Show, 2007.

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Farmingdale Horiculture Department Lecture

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On December 3, 2006 I was invited to present a Lecture at the Farmingdale State, Dept. of Ornamental Horticulture Dept. Being a graduate of the program I presented an alternative career path to the traditional landscape design or floral trade professions.

Having morphed my Horticultural education into my Art has given me the opportunity to have my work informed with a passion for the subject along with a knowledgeable and professional grounding. This immersion in my subject makes my Art work so much more powerful, accurate and personal.

Mary Ahern lectures on Fine Art, Botanical Illustration and the Business of Art

Mary Ahern lectures on Fine Art, Botanical Illustration and the Business of Art

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