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Some Steps When Curating & Designing an Art Show

My Art Starts In The Garden Posted on August 17, 2012 by Mary AhernOctober 26, 2017  

Curating an Art Show takes many steps and stages. The process begins with the organization sponsoring the event. They are responsible for setting the dates and timetables of the show, the selection of Artists and in this case, establishing and maintaining a cooperative working relationship with the owners of the hosting venue.

The organization that is sponsoring the Art Show decides if they are hosting a One-Person Art Show or a Group Exhibit and where the venue will be held. This information is included in their prospectus.

For the Art Show I’m having from August 28 through October 9th, 2012, I downloaded the prospectus from the Northport Arts Coalition (aka NAC) website here. Most organizations now offer their applications & information online.

In this case, I applied for a One-Person Show to be held over a 6-7 week period at the Wine Cellar on Main in downtown Northport NY. I was notified of my acceptance and given about a one-month lead time to prepare for the showing.

Normally the lead time for an opportunity for a large show like this is quite a bit longer but I was pleased with the opportunity to show my work so I quickly accepted their offer.

A view of my studio while staging for the Art Show

Depending on the organization the curating of the actual show is done either by a designated person within that group or the individual Artists whom they’ve selected for a show.

Since I have decades of experience managing and curating my own and other events I have a particular method of working. In another post, I discussed how I started planning & curating my show. Curating in the sense I wrote about is the decision making process of how the show will look and what work I have available to show.

I usually have various paintings of mine in multiple group shows over a wide variety of time slots & locations so I keep comprehensive records of where my Art Work is allocated at any given time & where the work is scheduled to be shown.

I also know what work is in the process of being created & when the work will be available for the next showing.

Curating is many things. These include finding the venues, selecting the Artists, designing the show itself and creating and executing the marketing campaign.

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Strategies for Planning & Curating my Own Art Show

My Art Starts In The Garden Posted on August 14, 2012 by Mary AhernAugust 14, 2012  

So I applied and was accepted for a one-person Fine Art Show at the new Wine Cellar on Main in Northport NY from August 28 through October 8th, 2012. The acceptance email was the fun part & then the stress factor hit me within moments.

Yikes. I’m a curator now.

What paintings would I show? How many pieces of Art? What size paintings would look right. How would I stage the show hanging? And since it was such short notice, (one-month) how quickly could I pull this whole show together efficiently & still enjoy life?

Here’s what I did.

Site survey of the Wine Cellar on Main with my friend Greg Oleanik’s show in place.

Side wall of Greg Oleanik’s show at the Wine Cellar on Main

I took my point & shoot camera, pencil, paper & a sturdy metal measuring tape & scouted out the available show space. Luckily, my friend Greg Oleanik currently had a show hanging there so I was able to take snapshots of all his work hanging in place.

Mock-up of what size paintings I will need for my upcoming Art Show

Side wall mock-up for my Art Show planning

I measured the height & widths of all the available spaces within the room, keeping them sequentially numbered along with photos of each space.  I spoke with the proprietor, Lindsay Ostrander & we discussed the fact that she had installed a hanging system with rails & rods so that I wouldn’t need to put nails in her walls. This info I took back to my studio & headed for the computer.

I imported the photos into Photoshop. I created a panorama of the interior hanging space with photos of Greg’s show. Then I made a mock-up of the walls & created placeholders for the different sizes of my own Artwork since I know what sizes of Art I generally work in.

With this in place I was able to count how many and what sizes of paintings I would need to have available to put into the Art Show.

I felt calmer already. Next step was planning on how much creating was ahead of me & what I could possibly hope to accomplish in such a short span of time while also leaving me time to publicize the show. I wanted to make sure I left enough time to share the news about the show with family, friends, and with all my past, present & future customers.

 

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Northport Arts Coalition Hosts Art in the Park Featuring the Artist, Mary Ahern

My Art Starts In The Garden Posted on July 10, 2012 by Mary AhernAugust 4, 2018  

NAC’s ‘Art in the Park’ set for July 14, 2012

by Elise Pearlman in The Observer, Northport’s Community Weekly Newspaper 86th Year, No. 9

 

The Northport Observer cover story of Northport Art in the Park featuring Mary Ahern the Artist.

The Observer article written by Elise Pearlman announcing the Northport Art in the Park featuring the Artist, Mary Ahern.

There’ll be art, music, dance, poetry and plenty of it when the Northport Arts Coalition hosts their ‘Saturday Art in the Park’ Festival on July 14 from 10am to 5pm. The free family-friendly extravaganza takes place in Northport Village Park rain or shine and all are welcome to attend.

This joyous celebration of the arts in all their diversity has grown by leaps and bounds since its inception, said NAC community liaison Lauren Paige who is overseeing the event.

The day promises to be a veritable paradise for art lovers. According to Ms. Paige, 25 artists will be displaying fine art, photographs, jewelry, crafts, books and more, and some are coming from across the tri-state area.

“I enjoy hosting artists from Manhattan, Brooklyn and New Jersey as well as local artists who have been coming back year after year,” Ms. Paige said.

Longtime Asharoken resident and artist Marge Kawaller is coordinating the art portion of the festival. She said that NAC is extraordinarily proud of the line-up.

Northport resident Mary Ahern will exhibit her large-scale fine art digital mixed media paintings which resonate with eye-catching detail. Inspired by her own lush garden, Ms. Ahern showcases the colorful pageantry of flowers as well as fruit. Her oversized portraits of seashells enable viewers to “enjoy the feel of the seashore all year long,” Elise Pearlman.

 

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Meet the Artist, Mary Ahern at the Northport ArtWalk

My Art Starts In The Garden Posted on May 15, 2012 by Mary AhernJanuary 19, 2016

The Northport ArtWalk is a Free self-guided walking tour of the many galleries, studios and eclectic gallery-for-a-day venues centered around and along Northport’s picturesque Harbor and Main Street. Northport, NY is located on the North Shore of Long Island about 40 miles east of midtown Manhattan between the towns of Huntington and Smithtown.

The ArtWalk is one of the best ways for visitors to enjoy Northport’s bustling and diverse art community by bringing visitors to view the art of established and emerging Artists.

The festive atmosphere of Northport will be punctuated by musical performances; live artistic demonstrations and street decorations as town visitors peruse the art in restaurants, antique shops, boutiques and cafes that are part of this historic village.

Blue Hydrangeas in Delft Blue Pot

Blue Hydrangeas in Delft Blue Pot. Digital & Traditional Mixed Media Painting

I will be showing my Fine Art at Bodyscape Pilates located at 54 Woodbine Ave, Northport NY 11768.

There will be a mixture of Traditional Watercolor paintings, Drawings, and my Digital Mixed Media Paintings for you to choose from. All my work will be for sale. Something for everyone!

Pick up your self-guided maps at Copenhagen Bakery just a few hundred feet away on Woodbine Ave.

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Huntington Arts Council Silent Auction-December 2010

My Art Starts In The Garden Posted on November 9, 2009 by Mary AhernDecember 5, 2011  

I have donated one of my Krinkled Peony Digital/Traditional Mixed Media Paintings to the Huntington Arts Council, annual silent auction fundraiser. This piece is a combination of Digital painting and Traditional Colored Pencils.

The finished mixed media painting is matted & finished in a 16x16" natural wood color frame.
The finished mixed media painting is matted & finished in a 16×16″ natural wood color frame.

Bidding is underway at the Main Street Petite Gallery. Almost 50 artist members of the Huntington Arts Council have donated original work in oils, watercolor, photography, prints, diamond and topaz jewelry, silk and more. Bidding opportunities start at $25, and go until 6 p.m. on Friday, December 4.

This is a great chance to own an original piece of art or purchase one as a gift for a favorite relative or friend. Stop by the gallery at 213 Main Street in Huntington, two blocks east of New York Avenue, to see both the art and all the raffle items.

Poster for the L'Art Pour L'Art Silent Auction for the Huntington Arts Council
Poster for the L’Art Pour L’Art Silent Auction for the Huntington Arts Council

The proceeds support the exhibition programs of the Arts Council’s two galleries. Some of the wonderful raffle items are: a pair of subscription tickets for the Long Island Philharmonic; gift certificates for Besito, Honu, RED Restaurant and others; and theater and movie passes.

The gallery will be open for the duration of the auction Friday evenings until 8 p.m. and from 1 to 5 p.m. on the first three Saturdays of November. A “Rockin’ Sock Puppet Making Workshop” is on tap for kids ages 5 to 11 on Saturday, November 14 from 1:30 to 3:30 p.m. Then on November 21 at 2 p.m., some of the donating artists will be at the gallery to talk about their work.

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L’Art pour L’Art by Huntington Arts Council

My Art Starts In The Garden Posted on October 23, 2009 by Mary AhernOctober 23, 2009  

L’Art pour L’Art a Silent Affair

Main Street Petite Gallery

Art Auction Fundraiser

213 Main St.

Huntington, NY 11743

Opens November 6, 2009 6pm

Meet the Artist – Sat. Nov 21st at 2pm

Auction closes – Friday Dec. 4th at 6pm

Original art from oils to watercolors to pastels to gold and diamond jewelry will be available for bidding starting Friday, Nov. 6 as the Huntington Arts Council’s “L’Art Pour L’Art” opens with a gala reception from 6 to 8 p.m.

The festivities take place at the Arts Council’s Main Street Petite Gallery, 213 Main St., Huntington. The silent auction fundraiser runs until 6 p.m. on December 4, providing the public an opportunity to “bring art to life” by taking home a stunning work of art.

Florence L. Dallari, assistant director of the Huntington Arts Council, stated, “The Huntington Arts Council is appreciative of all of the artists and businesses that support this fundraiser. An original piece of art can be yours for as low as $25 and you can purchase a raffle for just $5. We encourage the community to visit our gallery during this month-long event to enjoy one of the benefits of living in Huntington.”

The proceeds support the exhibition programs of the Arts Council’s two galleries. Along with more than 40 pieces of art, some of the raffle items are a pair of subscription tickets for the Long Island Philharmonic, gift certificates for Besito, Honu, RED Restaurant and others, as well as theater and movie passes.

The gallery will be open for the duration of the auction Friday evenings until 8 p.m. and from 1 to 5 p.m. on the first three Saturdays of November. A “Rockin’ Sock Puppet Making Workshop” is on tap for kids ages 5 to 11 on Saturday, Nov. 14 from 1:30 to 3:30 p.m. Space for this project, where kids will make the puppets and put on their very own puppet shows, is limited, so call 631-271-8423 ext. 14 to make your reservations early. Then on Nov. 21 at 2 p.m., some of the donating artists will be at the gallery to talk about their work. More information is available at the Arts Council’s Web site, www.huntingtonarts.org, or by calling 631-271-8423.

Artists Supporters:

Mary Ahern, Irene Andreadis, Shain Bard, Charles Blake, Edith Rae Brown, Ethel Brown Camhi, Victoria Carlin, Joseph Constantino, Susanne Corbelletta, George D’Amato, Sandi Daniel, Sandro Diani, Lillian Dodson, Michael Fairchild, Jim Finlayson, Holly Gordon, William Grabowski, Jahn Guarino, Ed Hall, David Haussler, David Jaycox, Jr., Andrew Jiritano, Kate Kelly, Herb Knopp, Anita Lamb, Lisle, William Low, Diane Lundegaard, Edward McEvoy, Kevin W. McEvoy, Jane McGraw-Teubner, Rhoda Needlman, Cecil Pang. Jack Pierce, Vivian Pollack, Renee Reichert, Mara Sfara, Marie Sheehy-Walker, Joseph J. Stelmach, Donald Thiergard, Tonito Valderrama, Von Schmidt, Lois Walker, Stokely Webster, Barbara White, M. Ellen Winter, Elizabeth Yaar & more…….

Raffle Sponsors:

Besito, Bottles and Cases, Canterbury Ales, Cinema Arts Center, Ciro Spa, Honu Kitchen & Cocktail, Jacqueline-Fine Jewelry, John W. Engeman Theater, Jonathan’s Ristorante, L. I. Philharmonic, Mediterranean Snack Bar, Mundays, Northport Tasting Room & Wine Celler, Prime, Red, Theater Three, Universal Touch Massage

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Digital Printing Has Killed the Limited Edition Print.

My Art Starts In The Garden Posted on September 2, 2009 by Mary AhernSeptember 3, 2009 1

The historic use of limiting editions of prints was during a time when prints were made from art carved or drawn onto stone, wood or other surfaces that degraded with use. As more impressions were made the surface wore out and the image became less crisp. Limiting the quantity of the printing run helped to control the quality of the print and of course the value.

Digital printing does not suffer from this problem since there is no degradation in resolution, or crispness, from one print to the next. In fact, what can happen as technology evolves and equipment gets better and faster, later prints may be of higher quality then original prints made years earlier in the cycle.

New Technology Offers New Forms of Creativity

So how do I offer my customers a solution to their desire for a unique piece of my Art rather then the Open Edition pieces I generally offer?

red-rose-custom

Custom Art Work Created Just For You

Custom Editions brings my customers into a collaborative effort in the artistic process of helping me to create a unique Art Work specific for their home or office design ideas.

Here’s how:

You select a piece of Art from my array of Standard Digital or Traditional Paintings.

  1. I can print your selection on different surfaces like Fine Arts Paper or Canvas.
  2. I can put different finishes on each canvas print, i.e. Matte, Semi-Gloss or Gloss.
  3. My standard work is designed in a 3×4 aspect ratio, i.e. the height to width relationship. I can customize the composition to fulfill specific sizing.
  4. I can print at any size that would work for the space you have in mind. Super-size up to 64 inches and mini-sizes for grouping.
  5. I can customize the colors, most particularly, the backgrounds, to suit your design ideas.
  6. I can combine traditional paint with your digital print to make a truly one-of-a-kind Art Work.
  7. I can customize framing or do away with framing altogether using the Gallery Wrapped canvas style.

If you can think of it I can probably do it.

Let’s get started on your Custom Editions collaboration. Visit my website for additional information.

Call me, Mary Ahern at 631-757-9459

Or email me at mary@MaryAhernArtist.com

Let’s make Art together!

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Posted in Being an Artist, Botanical Art, Business of Art | Tagged Art, Being an Artist, Botanical Art, Business of Art, Creativity, Design, Digital Art, Selling Art, Traditional Art | 1 Reply

Westhampton Beach Fine Arts Festival. Day 2.

My Art Starts In The Garden Posted on August 4, 2009 by Mary AhernAugust 4, 2018  

Today was the second and last day of the 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show

The overcast weather encouraged many customers to come out and enjoy purchasing Art

The overcast weather encouraged many customers not to go to the beach but to come out and enjoy purchasing ArtThe weather took quite a change from yesterday’s very sunny and overly hot and humid conditions. The humidity stayed but the sun and extreme heat disappeared.

The show opened officially at 10am and was very busy for quite a few hours. People were in a buoyant and buying mood, which was very nice to see. The current economic environment is still oppressive but many folks seemed to be carrying home their treasured purchases, large and small.

Behind the scenes is my husband Dave prepping additional Designer Prints for sale

I enjoyed so much seeing customer/friends who stopped by to catch up on life. Some of these collectors began buying work from me when I was showing my traditional Botanical mixed media paintings at Art Shows and Festivals. That was quite some years ago. I love hearing that they’re still enjoying seeing my Art hanging in their homes!

About 3:30 while standing talking to visitors, I could feel the weather abruptly change. Apparently so did many others since there was a slow but steady departure of customers over the course of the next half hour. After checking by phone with various friends living around Long Island, we knew a storm was coming through.

The weather changed and you could feel rain coming even before the drizzle started

I made the decision to break down an hour earlier than the official end of the show. Good thing we did. My husband Dave and I have the set-up and take down very well coordinated and we packaged the Art, the furniture and the tent very quickly. We completed the dissembling and loading of the trailer in an hour and a half. By the time all was loaded into the trailer and I was sitting in the truck starting the engine, the rain came down in full force.

We knew the storm was coming and the customers weren’t so we packed our things and left.

We were both soaked but the Art wasn’t. We drove towards home through torrential rain and pulled safely into our flooded driveway. The storm was traveling from west to east so as we got closer to home the rain had begun to subside. By the time we showered and changed, the sun was out again. We went to eat at a restaurant with an outdoor terrace and celebrated another great Art Show.

Life is sweet!

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Westhampton Beach Fine Arts Festival – Day 1

My Art Starts In The Garden Posted on August 1, 2009 by Mary AhernAugust 4, 2018
Mary Ahern artist booth at Westhampton Beach art show.

The customers came to see the show early in the day before or later, after they visited the beach

Today, August 2009 was the first day of the 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show

The weather was very humid and in the high 80’sF which made it extremely uncomfortable when bringing in the Art from the trailer and setting it up in the festival booth. We brought in the furniture which helps to complete the showroom aspect of the booth. I bought the desk from Pro Panels, the print racks from Richeson via Blick and the bookcases Home Decorators.

We hung the awnings to keep the sun off the Art and the Artist but it really didn’t provide any relief from the heat. If I didn’t move at all I could tolerate the heat but that didn’t happen for most of the day.

The bad thing about a sunny day in the Hamptons is that the customers spend most of their time at the beach rather than shopping. Traffic was heavy when the show opened at ten and again at 3 when the heat started to calm down.

It is very tricky to do an Art Show in a vacation beach resort. You want slightly overcast so no one goes to the beach but no rain or wind. It is hard to book the exact perfect weather for an Art Show, but I keep trying.

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Westhampton Beach Fine Arts Festival Set-up

My Art Starts In The Garden Posted on July 31, 2009 by Mary AhernAugust 5, 2018  

What: 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show.

When: Saturday, August 01, 2009  10:00 AM
Sunday, August 02, 2009  10:00 AM

Where: The Westhampton Beach Village Green
& Mill Road between Main Street & Church Lane. Westhampton Beach, NY 11978

Side curtains are attached to the frame by a system of zippers and straps

Side curtains are attached to the frame by a system of zippers and straps

So since we checked the weather report and noticed that MORE RAIN is expected later in the evening, my husband Dave and I drove out to Westhampton Beach, (about an hour from our home) to set up our show booth earlier on Friday than usual. We’ve been doing this show now for a few years and pay for it a year in advance so we can get the same spot on the Village Green. It is space #47 in case you’re dropping by.

As you can see we were among the earliest Artists to show up. Considering how the wind picked up I’m hoping we made the right decision. We like setting up the day before since it is so hectic in the morning with over 120 Artists trying to bring in their tents and move in their Art. The amount of parking is minimal and the amount of trucks, vans and trailers is great.

 

At Art Festivals we try to set the booth up the day before and bring then the Art in on Show day

At Art Festivals we try to set the booth up the day before and bring then the Art in on Show day

We have found over time that once we set up the EZ-up tent and zip up the 4 heavy-duty side curtains the wind blows around it rather than under. We bought the mesh panels and side curtains from Flourish.com. We also have 4 bags, each filled with about 45 pounds of sand, suspended from each strut holding down each corner. This park has an underground sprinkler system so you can’t use stakes to anchor the tent as you can in some shows.

 

Setting up the tent, mesh panels, side curtains and weights took us about an hour. We’ve really streamlined our workflow.

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Krinkled White Peony

My Art Starts In The Garden Posted on July 23, 2009 by Mary AhernJune 9, 2016

I’ve just created a series of digital paintings of a Krinkled White Peony that was blooming in my garden this past June.

For my inspiration I chose an herbaceous white single peony that was introduced into cultivation in 1928. The plant grows to about 3 feet tall and wide. This year with all the rain it grew so very tall that I had to add a peony cage to one of them since it was so heavy due to the huge amount of flowers that it produced.

A single white "Krinkled Peony" which grew in my garden this June.

A single white “Krinkled Peony” which grew in my garden this June.

The petals are so delicate they remind me of crepe paper that I used to use when I made my paper flowers as a child. The golden yellow stamens add a dramatic accent.

One of the very rare sunny spots in my garden hosts the peonies

One of the very rare sunny spots in my garden hosts the peonies.

I’ve been tending this plant for over a decade and a few years ago moved it from a rather shady location where it bloomed each year but didn’t flourish. Though most of my garden is in some percentage of shade I decided to divide and transplant this perennial into the sunniest part of my garden. Since then it has more than tripled the amount of flowers it produces.

In this series of work I’ve decided to augment the dramatic simplicity of the single peony with different colored backgrounds. Each of these pieces will work individually but they also work as a group.

Single White Peony series of digital paintings

Single White Peony series of digital paintings.

As with many of my other works, I offer these digital paintings in a variety of sizes and framing treatments. These Fine Art works are available on Fine Art paper and also on UV treated canvas either framed or gallery wrapped.

If a specific design plan comes to mind, I can also customize the color backgrounds to suit the creative intent.

I will be showing these Art Works for the first time at the Northport Art in the Park, Saturday, July 25, 2009 from noon until 5pm.

Hope you can stop by the show and say hello. If you can’t and you would like to find out more about my work, you can contact me on Facebook, Twitter, my website MaryAhernArtist.com and here on my blog by posting a comment.

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Posted in Art Shows, Being an Artist, Botanical Art, Business of Art, Garden Artist, My Garden | Tagged Art, Art Shows, Being an Artist, Botanical Art, Business of Art, Digital Art, Exhibitions, Flowers, Garden Artist, My Garden, Selling Art

The North Shoreian Magazine Cover and Article

My Art Starts In The Garden Posted on April 8, 2009 by Mary AhernApril 8, 2009  

The North Shoreian has just published their April Home and Garden issue with my “Single Yellow Daffodil” on the front cover.
A delightful article about my work is featured inside this publication which is a magazine covering the North Shore (of Long Island) Arts, Culture & Politics.

The Column is called  “The Creatives”

Mary Ahern: Capturing a Moment in Art

by Shaughnessy Anne McKenna Dusling

If you’d like to read the whole article please click here and visit the Press section of my website.

If you’d like to see an online version of The North Shoreian  magazine please click here.

The North Shoreian April 2009 Home & Garden Issue
The North Shoreian.  April 2009 Home & Garden Issue

This is an exerpt of the article:

Classically trained painter, and Northport native, Mary Ahern, has spent the past twenty-five years studying and mastering digital painting and design. Mary’s interest in digital painting was stimulated when she was working for a company that created graphic technology for use in the television and production industry. Beginning as a salesperson in the early 1980’s, Mary began learning about the newest advances in this medium. As technology progressed, these high-tech digital systems became a practical expense for the small business owner and were readily available. In the early 1990’s, Mary invested in her own system and created her own graphic design company, Online Design. Her company was 100% digital which was unique at a time when paste-ups and mechanicals were still the norm in graphics.

Champagne Poppies on a Brown Background
Champagne Poppies on a Brown Background

In addition to graphic design, Mary has combined her interests and talent in painting to create her own style and method of art. Her digital paintings are created by using the computer as her medium. Mary trades in her paintbrushes and paints for a pressure sensitive stylus and graphic tablet…
Mary’s abilities as an artist are not limited to digital painting. As a traditional painter, Mary is very talented. Mary mixes mediums, such as watercolor, oil paints, pastels, colored pencils and graphite, to create her works of art. She has been doing traditional painting and drawing for over thirty years and her work reflects many hours of time and commitment to the art.
In addition to art, Mary is very devoted to growing a private garden. She spends many hours cultivating the soil, planting, pruning and nurturing her flowers. Not surprisingly either, she adds a degree in Ornamental Horticulture to her already impressive resume.

The Artist Mary Ahern with some of her Digital Paintings
The Artist Mary Ahern with some of her Digital Paintings

Finding something that inspires is one of the most important steps for Mary as an artist. Mary states, “It is very important that I really like the subject that I choose because I spend so much time with it…

Mary’s clear dedication to her garden transpires into her devotion to her art. On Mary’s impressive and self designed website, you can visit her two blogs. One is devoted to art in general, touching on her visits to various locations, book reviews and her journey as an artist. Mary also has a blog devoted to gardening, in which she posts photographs of her beautiful plants as they grow and transform, and even shows the plants alongside her art that she has created in homage to the specific bloom…

If you would like to learn more about North Shoreian Artist Mary Ahern, her garden, her masterpieces or to purchase her work, visit her website: http://www.MaryAhernArtist.com

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Posted in Art Shows, Art Technique, Being an Artist, Botanical Art, Business of Art, Garden Artist | Tagged Art, Art Shows, Being an Artist, Botanical Art, Business of Art, Digital Art, Exhibitions, Garden Artist, Selling Art | Leave a reply

Book Review: Seven Days in the Art World

My Art Starts In The Garden Posted on January 6, 2009 by Mary AhernJanuary 7, 2009  

Seven Days in the Art World

By Sarah Thornton

Seven Days in the Art WorldThis enlightening and entertaining book offers a glimpse into the rarified atmosphere of the booming contemporary art world as it stood in the years 2004-07. Sarah Thornton, with her ethnographic perspective on seven diverse segments of this expensive and exclusive scene delivers a peek into a world which few artists and lovers of art will ever gain access.

Offering glimpses into the marketing and selling of art through the dealers and auction houses, the trade shows and publications, Thornton delivers a thoroughly researched and lively written peek behind the so called curtain of art commerce. With the dramatic economic downturn the world experienced in 2008 this may be a prescient view of a market at its climax.

The artists themselves are represented at they hone their craft at a legendary California critique session, we tag along with short listed artists awaiting news of the winner of a prize which will catapult the prices of their art into the stratosphere. We then travel with an artist at the top of his game on a tour of the international studios where his work is created by and for him.

Interestingly, the artwork itself is but a minor character in this impressive theatrical event of Seven Days in the Art World. The artists pour ideas into and onto the market, the press and critics push the market with fantabulous facts and figures and the dealers, auction houses and collectors play the market. One is reminded of the Wizard behind the green curtain in the land of Oz pumping away while trying to keep the illusion real.

Kudos to Sarah Thornton for pulling back the curtain on this endangered microcosmic world in such an accessible and informative style.

Review by Mary Ahern 1/4/2008

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The Art of Doing Business in the Arts

My Art Starts In The Garden Posted on November 5, 2008 by Mary AhernJanuary 12, 2009  

As an invited speaker I will be joining a distinguished group of professional Artists to present a program directed towards The Business of Art.

The Art of Doing Business in the Arts

The program is hosted at The Southampton Cultural Center, Long Island, NY.

Saturday, November 8th, 2008 at 8am – 2pm.

For add’l info go to the website My Career in the Arts.org

The theme of this event is:

BREAKING IN IS HARD TO DO

Talent alone guarantees nothing.

Talent doesn’t guarantee professional success in the arts. Whether your intended career is in dance or theatre, writing or painting, you need an entrepreneurial mindset, good contacts and competence in basic business skills: selling, negotiating, writing contracts. No one is better qualified to teach their skills than Long Island’s top visual and performing artists.

Come for the breakfast. Stay for the lunch.

8AM-8:30AM Breakfast/Registration

8:30AM-8:35AM Welcome

Kirsten Lonnie, Executive Director, Southampton Cultural Center

8:35AM – 8:45 AM The Economic Impact of the Arts

Michelle Stark, Commissioner, Office of Film & Cultural Affairs/
Suffolk County Department of Economic Development

Live music, art exhibitions, independent films and theatrical performances are revitalizing Main Streets across the country. A look at how cultural activities drive economic growth.

8:50AM – 9:00 AM Brand Me – Where Your Career Starts

Cindy Smith, ImageQuest Communications, Inc.

Not every brand comes wrapped in plastic. As a creative professional your brand creates expectations, defines your identity and expands – or limits – your opportunities. Learn how to take charge of Brand Me from the onset, and maintain control throughout your career.

9AM – 9:15AM Act I: My Career in the Arts

Josh Gladstone, Artistic Director, Guild Hall/John Drew Theatre, East Hampton

9:15AM – 9:45AM Myth-Busting: The 10 Big Lies That Keep Artists Poor

We don’t pay our contributors, we  offer exposure.” “All great artists suffer for their art.”  “We acquire  all rights.” Sound familiar?  Hear how our panelists deal with these and other myths.

Moderator: 

Bonnie Grice, radio host and director of cultural programming, WLIU-FM

Panelists: James Faith, Faith Ent., producer, Great South Bay/American Music Festivals 

Shenole Latimore, jazz musician 

Jim Lennon, photographer

Bunny Hoest, cartoonist, “The Lockhorns”

9:45AM – 10AM The Interview

Vic Skolnik, co-director, Huntington Cinema Arts Centre

One of Long Island’s most influential cultural figures, Victor Skolnick co-founded the Cinema Arts Centre in 1973, bringing year-round, top-quality international films to Long Island. He screens hundreds of films a year and showcases about 200 at the centre.

10AM -10:25AM Getting to Yes All creative people must sell. Here are three approaches.

Panelists:

Agnes Ehrenreich, owner, Chrysalis Gallery, Southampton

Lisa Kende, Manager, The Kende String Trio, Manhasset

Jacueline Penney, painter

10:25AM-10:45AM Making Friends with Technology

Today’s digital media, including the Internet, CD-roms and podcasting, enables the entrepreneurial artist to produce, market and sell his or her own work, find gigs, get media attention, find collaborators and more.. Learn strategies for successful online self-promotion; how to be part of online communities, and more.

Panelists:

Mary Ahern , Digital imagery

Rob Dircks, co-founder, Acoustic Long Island podcast

Shenole Latimer, jazz musician

10:45AM -11AM BREAK

11AM:11:15AM You’ve Got a Mouth – Now Talk

Saralee Rosenberg and Ellen Meister are both Long Islanders with new books out on the suburban female experience. They met on the book promotion circuit. They talk about how they fuel sales, one listener at a time, and how silence is decidedly not golden for authors with books to peddle.

11:15AM -11:30AM Spin Control: Gettting and Keeping Media Attention Learn what journalists look for in cultural  stories and how to get in front of them.

Panelists:Bonnie Grice, Director of Cultural Programming, WLIU-FM

11:30AM -12:15PM It’s The Law. A handshake and trust  – good. A solid contract – priceless. Learn to write enforceable contracts, to license and protect your intellectual property, and other important legal stuff..

Panelists: Kathryn Dalli, Attorney with Twomey, Latham, Shea, Kelley, Dubin & Quartararo LLP, in Riverhead Jim Lennon, Jim Lennon Photography

12:15PM – 12:45PM  Breakouts – Speed Mentoring Meet informally with speakers and other creative artists or business specialists. Exchange ideas,  ask questions, meet mentors.

1-2PM LUNCH

Keynote: Success Starts with You. Emmy-award winner and founder, Wainscott  Studios, Mitchell Kriegman Mr. Kriegman began his diverse career as a short story writer, performance artist and video artist. In the early 1980’s, he joined the team of Saturday Night Live as a performer, writer and filmmaker. Soon after, Kriegman began creating, developing and producing series for Comedy Central, Nick at Nite, Disney Channel and other cable networks. He has written for such publications as The New Yorker, National Lampoon, Glamour and Harper’s Bazaar. As the creator of shows such as, Clarissa Explains It All, Bear in the Big Blue House, and Book of Pooh, and executive head writer and developer of numerous other signature television series including Rugrats, Ren and Stimpy, Doug, and Life with Derek, Kriegman is the creator and executive producer of It’s a Big Big World, the Emmy-nominated PBS preschool series focusing on environmental awareness. Today, he owns Watermill Studios and employs a growing staff. He discusses how he did it.

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Posted in Being an Artist, Business of Art | Tagged Business of Art, Public Speaking, Selling Art | Leave a reply

Yellow Daffodils

My Art Starts In The Garden Posted on April 18, 2008 by Mary AhernApril 1, 2009  

My garden is often the source material for my Digital Mixed Media Paintings. Though I am not a Photographer, I like to use my digital camera to record the progress and changes in my garden from day to day and year to year.

Entry Garden Yellow Daffodils

Springtime is such a hectic time since I’m always late uncovering the perennial beds. These jolly yellow daffodils came up in my entry garden and I was lucky enough to catch the early morning light behind them.

My entry garden is still in need of some tidying but putting the pansies into the pots and baskets takes my mind off the leaves from last fall.

My Entry Garden in April

Though I like to create gardens and like to create Fine Art using my garden, in the garden I get messy and dirty while my Botanical Art is clean and stylized.

This Digital Mixed Media Painting is a very popular piece that surprisingly sells all year long, not just in the spring as I would have imagined. People buy this Single Yellow Daffodil as an individual piece and also as a grouping along with some of my other daffodil Art Works. You can see them in my Store.Yellow Daffodil by Mary Ahern the Artist

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Posted in Botanical Art, Garden Artist, My Garden | Tagged Art, Bulbs, Creativity, Design, Digital Art, Flowers, Garden Artist, Garden Design, Gardening, Influences, My Garden, Selling Art | Leave a reply

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