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Preparing Prints For an Art Show

Here is a video which I originally created in July of 2013 of how I prepare prints for display and sale at outdoor art festivals .

I took these video clips in my studio as I prepared for the Northport Art in the Park hosted by the Northport Arts Coalition.

I used a Canon Power Shot SD3500 IS Digital ELPH, holding it in one hand and demonstrating with the other. I used the audio from the camera which is muffled at times since I put my finger over the microphone. I originally started with 18 minutes of video clips and brought it down to about 4:15.

I edited in iMovie with the end credits created in Photoshop.

Fun little project which I wish I’d given myself more time to perfect but there are always choices to be made. Time being the one thing I can’t seem to stretch.

You can see this and other video on my YouTube Channel: youtube.com/user/MaryAhernArtist

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Huntington Arts Council – Auction on Main

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Rose Montage by the Artist, Mary Ahern

Rose Montage has 5 individual digital paintings of Roses. Framed size is 8 x 39.5″

This is the month for the annual silent art auction fundraiser in support of the Huntington Arts Council’s exhibition program at the Main Street Petite Gallery and Art-trium Gallery in Melville.

November 9 – November 30, 2012
9-5PM

Huntington Arts Council Petite Gallery
213 Main St.
Huntington NY 11743

Contact: Florence Dallari, Asst. Dir. 631-271-8423
Huntington Arts Council Website: http://www.huntingtonarts.org

This year I’ve donated my White Rose Montage to this worthy fund-raiser.

I designed this long 8″ x 39″ montage for all the folks who tell me they can’t buy my work since they don’t have anymore wall space. This piece fits nicely between windows or as an accent piece at the edge of a wall. It has 5 individual digital paintings of roses for all those rosarian collectors out there.

The holidays are coming and you can do two nice things for the price of one. Bid on this piece to help support the Huntington Arts Council and then give it as a gift to one of your special friends.

It will last longer than a bouquet of flowers.

 

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Some Steps When Curating & Designing an Art Show

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Curating an Art Show takes many steps and stages. The process begins with the organization sponsoring the event. They are responsible for setting the dates and timetables of the show, the selection of Artists and in this case, establishing and maintaining a cooperative working relationship with the owners of the hosting venue.

The organization that is sponsoring the Art Show decides if they are hosting a One-Person Art Show or a Group Exhibit and where the venue will be held. This information is included in their prospectus.

For the Art Show I’m having from August 28 through October 9th, 2012, I downloaded the prospectus from the Northport Arts Coalition (aka NAC) website here. Most organizations now offer their applications & information online.

In this case, I applied for a One-Person Show to be held over a 6-7 week period at the Wine Cellar on Main in downtown Northport NY. I was notified of my acceptance and given about a one-month lead time to prepare for the showing.

Normally the lead time for an opportunity for a large show like this is quite a bit longer but I was pleased with the opportunity to show my work so I quickly accepted their offer.

A view of my studio while staging for the Art Show

Depending on the organization the curating of the actual show is done either by a designated person within that group or the individual Artists whom they’ve selected for a show.

Since I have decades of experience managing and curating my own and other events I have a particular method of working. In another post, I discussed how I started planning & curating my show. Curating in the sense I wrote about is the decision making process of how the show will look and what work I have available to show.

I usually have various paintings of mine in multiple group shows over a wide variety of time slots & locations so I keep comprehensive records of where my Art Work is allocated at any given time & where the work is scheduled to be shown.

I also know what work is in the process of being created & when the work will be available for the next showing.

Curating is many things. These include finding the venues, selecting the Artists, designing the show itself and creating and executing the marketing campaign.

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Strategies for Planning & Curating my Own Art Show

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So I applied and was accepted for a one-person Fine Art Show at the new Wine Cellar on Main in Northport NY from August 28 through October 8th, 2012. The acceptance email was the fun part & then the stress factor hit me within moments.

Yikes. I’m a curator now.

What paintings would I show? How many pieces of Art? What size paintings would look right. How would I stage the show hanging? And since it was such short notice, (one-month) how quickly could I pull this whole show together efficiently & still enjoy life?

Here’s what I did.

Site survey of the Wine Cellar on Main with my friend Greg Oleanik’s show in place.

Side wall of Greg Oleanik’s show at the Wine Cellar on Main

I took my point & shoot camera, pencil, paper & a sturdy metal measuring tape & scouted out the available show space. Luckily, my friend Greg Oleanik currently had a show hanging there so I was able to take snapshots of all his work hanging in place.

Mock-up of what size paintings I will need for my upcoming Art Show

Side wall mock-up for my Art Show planning

I measured the height & widths of all the available spaces within the room, keeping them sequentially numbered along with photos of each space.  I spoke with the proprietor, Lindsay Ostrander & we discussed the fact that she had installed a hanging system with rails & rods so that I wouldn’t need to put nails in her walls. This info I took back to my studio & headed for the computer.

I imported the photos into Photoshop. I created a panorama of the interior hanging space with photos of Greg’s show. Then I made a mock-up of the walls & created placeholders for the different sizes of my own Artwork since I know what sizes of Art I generally work in.

With this in place I was able to count how many and what sizes of paintings I would need to have available to put into the Art Show.

I felt calmer already. Next step was planning on how much creating was ahead of me & what I could possibly hope to accomplish in such a short span of time while also leaving me time to publicize the show. I wanted to make sure I left enough time to share the news about the show with family, friends, and with all my past, present & future customers.

 

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Northport Arts Coalition Hosts Art in the Park Featuring the Artist, Mary Ahern

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NAC’s ‘Art in the Park’ set for July 14, 2012

by Elise Pearlman in The Observer, Northport’s Community Weekly Newspaper 86th Year, No. 9

 

The Northport Observer cover story of Northport Art in the Park featuring Mary Ahern the Artist.

The Observer article written by Elise Pearlman announcing the Northport Art in the Park featuring the Artist, Mary Ahern.

There’ll be art, music, dance, poetry and plenty of it when the Northport Arts Coalition hosts their ‘Saturday Art in the Park’ Festival on July 14 from 10am to 5pm. The free family-friendly extravaganza takes place in Northport Village Park rain or shine and all are welcome to attend.

This joyous celebration of the arts in all their diversity has grown by leaps and bounds since its inception, said NAC community liaison Lauren Paige who is overseeing the event.

The day promises to be a veritable paradise for art lovers. According to Ms. Paige, 25 artists will be displaying fine art, photographs, jewelry, crafts, books and more, and some are coming from across the tri-state area.

“I enjoy hosting artists from Manhattan, Brooklyn and New Jersey as well as local artists who have been coming back year after year,” Ms. Paige said.

Longtime Asharoken resident and artist Marge Kawaller is coordinating the art portion of the festival. She said that NAC is extraordinarily proud of the line-up.

Northport resident Mary Ahern will exhibit her large-scale fine art digital mixed media paintings which resonate with eye-catching detail. Inspired by her own lush garden, Ms. Ahern showcases the colorful pageantry of flowers as well as fruit. Her oversized portraits of seashells enable viewers to “enjoy the feel of the seashore all year long,” Elise Pearlman.

 

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Meet the Artist, Mary Ahern at the Northport ArtWalk

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The Northport ArtWalk is a Free self-guided walking tour of the many galleries, studios and eclectic gallery-for-a-day venues centered around and along Northport’s picturesque Harbor and Main Street. Northport, NY is located on the North Shore of Long Island about 40 miles east of midtown Manhattan between the towns of Huntington and Smithtown.

The ArtWalk is one of the best ways for visitors to enjoy Northport’s bustling and diverse art community by bringing visitors to view the art of established and emerging Artists.

The festive atmosphere of Northport will be punctuated by musical performances; live artistic demonstrations and street decorations as town visitors peruse the art in restaurants, antique shops, boutiques and cafes that are part of this historic village.

Blue Hydrangeas in Delft Blue Pot

Blue Hydrangeas in Delft Blue Pot. Digital & Traditional Mixed Media Painting

I will be showing my Fine Art at Bodyscape Pilates located at 54 Woodbine Ave, Northport NY 11768.

There will be a mixture of Traditional Watercolor paintings, Drawings, and my Digital Mixed Media Paintings for you to choose from. All my work will be for sale. Something for everyone!

Pick up your self-guided maps at Copenhagen Bakery just a few hundred feet away on Woodbine Ave.

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Huntington Arts Council Silent Auction-December 2010

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I have donated one of my Krinkled Peony Digital/Traditional Mixed Media Paintings to the Huntington Arts Council, annual silent auction fundraiser. This piece is a combination of Digital painting and Traditional Colored Pencils.

The finished mixed media painting is matted & finished in a 16x16" natural wood color frame.
The finished mixed media painting is matted & finished in a 16×16″ natural wood color frame.

Bidding is underway at the Main Street Petite Gallery. Almost 50 artist members of the Huntington Arts Council have donated original work in oils, watercolor, photography, prints, diamond and topaz jewelry, silk and more. Bidding opportunities start at $25, and go until 6 p.m. on Friday, December 4.

This is a great chance to own an original piece of art or purchase one as a gift for a favorite relative or friend. Stop by the gallery at 213 Main Street in Huntington, two blocks east of New York Avenue, to see both the art and all the raffle items.

Poster for the L'Art Pour L'Art Silent Auction for the Huntington Arts Council
Poster for the L’Art Pour L’Art Silent Auction for the Huntington Arts Council

The proceeds support the exhibition programs of the Arts Council’s two galleries. Some of the wonderful raffle items are: a pair of subscription tickets for the Long Island Philharmonic; gift certificates for Besito, Honu, RED Restaurant and others; and theater and movie passes.

The gallery will be open for the duration of the auction Friday evenings until 8 p.m. and from 1 to 5 p.m. on the first three Saturdays of November. A “Rockin’ Sock Puppet Making Workshop” is on tap for kids ages 5 to 11 on Saturday, November 14 from 1:30 to 3:30 p.m. Then on November 21 at 2 p.m., some of the donating artists will be at the gallery to talk about their work.

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Digital Printing Has Killed the Limited Edition Print.

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The historic use of limiting editions of prints was during a time when prints were made from art carved or drawn onto stone, wood or other surfaces that degraded with use. As more impressions were made the surface wore out and the image became less crisp. Limiting the quantity of the printing run helped to control the quality of the print and of course the value.

Digital printing does not suffer from this problem since there is no degradation in resolution, or crispness, from one print to the next. In fact, what can happen as technology evolves and equipment gets better and faster, later prints may be of higher quality then original prints made years earlier in the cycle.

New Technology Offers New Forms of Creativity

So how do I offer my customers a solution to their desire for a unique piece of my Art rather then the Open Edition pieces I generally offer?

red-rose-custom

Custom Art Work Created Just For You

Custom Editions brings my customers into a collaborative effort in the artistic process of helping me to create a unique Art Work specific for their home or office design ideas.

Here’s how:

You select a piece of Art from my array of Standard Digital or Traditional Paintings.

  1. I can print your selection on different surfaces like Fine Arts Paper or Canvas.
  2. I can put different finishes on each canvas print, i.e. Matte, Semi-Gloss or Gloss.
  3. My standard work is designed in a 3×4 aspect ratio, i.e. the height to width relationship. I can customize the composition to fulfill specific sizing.
  4. I can print at any size that would work for the space you have in mind. Super-size up to 64 inches and mini-sizes for grouping.
  5. I can customize the colors, most particularly, the backgrounds, to suit your design ideas.
  6. I can combine traditional paint with your digital print to make a truly one-of-a-kind Art Work.
  7. I can customize framing or do away with framing altogether using the Gallery Wrapped canvas style.

If you can think of it I can probably do it.

Let’s get started on your Custom Editions collaboration. Visit my website for additional information.

Call me, Mary Ahern at 631-757-9459

Or email me at mary@MaryAhernArtist.com

Let’s make Art together!

______________________________

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Westhampton Beach Fine Arts Festival. Day 2.

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Today was the second and last day of the 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show

The overcast weather encouraged many customers to come out and enjoy purchasing Art

The overcast weather encouraged many customers not to go to the beach but to come out and enjoy purchasing ArtThe weather took quite a change from yesterday’s very sunny and overly hot and humid conditions. The humidity stayed but the sun and extreme heat disappeared.

The show opened officially at 10am and was very busy for quite a few hours. People were in a buoyant and buying mood, which was very nice to see. The current economic environment is still oppressive but many folks seemed to be carrying home their treasured purchases, large and small.

Behind the scenes is my husband Dave prepping additional Designer Prints for sale

I enjoyed so much seeing customer/friends who stopped by to catch up on life. Some of these collectors began buying work from me when I was showing my traditional Botanical mixed media paintings at Art Shows and Festivals. That was quite some years ago. I love hearing that they’re still enjoying seeing my Art hanging in their homes!

About 3:30 while standing talking to visitors, I could feel the weather abruptly change. Apparently so did many others since there was a slow but steady departure of customers over the course of the next half hour. After checking by phone with various friends living around Long Island, we knew a storm was coming through.

The weather changed and you could feel rain coming even before the drizzle started

I made the decision to break down an hour earlier than the official end of the show. Good thing we did. My husband Dave and I have the set-up and take down very well coordinated and we packaged the Art, the furniture and the tent very quickly. We completed the dissembling and loading of the trailer in an hour and a half. By the time all was loaded into the trailer and I was sitting in the truck starting the engine, the rain came down in full force.

We knew the storm was coming and the customers weren’t so we packed our things and left.

We were both soaked but the Art wasn’t. We drove towards home through torrential rain and pulled safely into our flooded driveway. The storm was traveling from west to east so as we got closer to home the rain had begun to subside. By the time we showered and changed, the sun was out again. We went to eat at a restaurant with an outdoor terrace and celebrated another great Art Show.

Life is sweet!

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Westhampton Beach Fine Arts Festival – Day 1

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Mary Ahern artist booth at Westhampton Beach art show.

The customers came to see the show early in the day before or later, after they visited the beach

Today, August 2009 was the first day of the 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show

The weather was very humid and in the high 80’sF which made it extremely uncomfortable when bringing in the Art from the trailer and setting it up in the festival booth. We brought in the furniture which helps to complete the showroom aspect of the booth. I bought the desk from Pro Panels, the print racks from Richeson via Blick and the bookcases Home Decorators.

We hung the awnings to keep the sun off the Art and the Artist but it really didn’t provide any relief from the heat. If I didn’t move at all I could tolerate the heat but that didn’t happen for most of the day.

The bad thing about a sunny day in the Hamptons is that the customers spend most of their time at the beach rather than shopping. Traffic was heavy when the show opened at ten and again at 3 when the heat started to calm down.

It is very tricky to do an Art Show in a vacation beach resort. You want slightly overcast so no one goes to the beach but no rain or wind. It is hard to book the exact perfect weather for an Art Show, but I keep trying.

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