Tag Archives: Selling Art

Huntington Arts Council Silent Auction-December 2010

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I have donated one of my Krinkled Peony Digital/Traditional Mixed Media Paintings to the Huntington Arts Council, annual silent auction fundraiser. This piece is a combination of Digital painting and Traditional Colored Pencils.

The finished mixed media painting is matted & finished in a 16x16" natural wood color frame.
The finished mixed media painting is matted & finished in a 16×16″ natural wood color frame.

Bidding is underway at the Main Street Petite Gallery. Almost 50 artist members of the Huntington Arts Council have donated original work in oils, watercolor, photography, prints, diamond and topaz jewelry, silk and more. Bidding opportunities start at $25, and go until 6 p.m. on Friday, December 4.

This is a great chance to own an original piece of art or purchase one as a gift for a favorite relative or friend. Stop by the gallery at 213 Main Street in Huntington, two blocks east of New York Avenue, to see both the art and all the raffle items.

Poster for the L'Art Pour L'Art Silent Auction for the Huntington Arts Council
Poster for the L’Art Pour L’Art Silent Auction for the Huntington Arts Council

The proceeds support the exhibition programs of the Arts Council’s two galleries. Some of the wonderful raffle items are: a pair of subscription tickets for the Long Island Philharmonic; gift certificates for Besito, Honu, RED Restaurant and others; and theater and movie passes.

The gallery will be open for the duration of the auction Friday evenings until 8 p.m. and from 1 to 5 p.m. on the first three Saturdays of November. A “Rockin’ Sock Puppet Making Workshop” is on tap for kids ages 5 to 11 on Saturday, November 14 from 1:30 to 3:30 p.m. Then on November 21 at 2 p.m., some of the donating artists will be at the gallery to talk about their work.

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L’Art pour L’Art by Huntington Arts Council

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L’Art pour L’Art a Silent Affair

Main Street Petite Gallery

Art Auction Fundraiser

213 Main St.

Huntington, NY 11743

Opens November 6, 2009 6pm

Meet the Artist – Sat. Nov 21st at 2pm

Auction closes – Friday Dec. 4th at 6pm

Original art from oils to watercolors to pastels to gold and diamond jewelry will be available for bidding starting Friday, Nov. 6 as the Huntington Arts Council’s “L’Art Pour L’Art” opens with a gala reception from 6 to 8 p.m.

The festivities take place at the Arts Council’s Main Street Petite Gallery, 213 Main St., Huntington. The silent auction fundraiser runs until 6 p.m. on December 4, providing the public an opportunity to “bring art to life” by taking home a stunning work of art.

Florence L. Dallari, assistant director of the Huntington Arts Council, stated, “The Huntington Arts Council is appreciative of all of the artists and businesses that support this fundraiser. An original piece of art can be yours for as low as $25 and you can purchase a raffle for just $5. We encourage the community to visit our gallery during this month-long event to enjoy one of the benefits of living in Huntington.”

The proceeds support the exhibition programs of the Arts Council’s two galleries. Along with more than 40 pieces of art, some of the raffle items are a pair of subscription tickets for the Long Island Philharmonic, gift certificates for Besito, Honu, RED Restaurant and others, as well as theater and movie passes.

The gallery will be open for the duration of the auction Friday evenings until 8 p.m. and from 1 to 5 p.m. on the first three Saturdays of November. A “Rockin’ Sock Puppet Making Workshop” is on tap for kids ages 5 to 11 on Saturday, Nov. 14 from 1:30 to 3:30 p.m. Space for this project, where kids will make the puppets and put on their very own puppet shows, is limited, so call 631-271-8423 ext. 14 to make your reservations early. Then on Nov. 21 at 2 p.m., some of the donating artists will be at the gallery to talk about their work. More information is available at the Arts Council’s Web site, www.huntingtonarts.org, or by calling 631-271-8423.

Artists Supporters:

Mary Ahern, Irene Andreadis, Shain Bard, Charles Blake, Edith Rae Brown, Ethel Brown Camhi, Victoria Carlin, Joseph Constantino, Susanne Corbelletta, George D’Amato, Sandi Daniel, Sandro Diani, Lillian Dodson, Michael Fairchild, Jim Finlayson, Holly Gordon, William Grabowski, Jahn Guarino, Ed Hall, David Haussler, David Jaycox, Jr., Andrew Jiritano, Kate Kelly, Herb Knopp, Anita Lamb, Lisle, William Low, Diane Lundegaard, Edward McEvoy, Kevin W. McEvoy, Jane McGraw-Teubner, Rhoda Needlman, Cecil Pang. Jack Pierce, Vivian Pollack, Renee Reichert, Mara Sfara, Marie Sheehy-Walker, Joseph J. Stelmach, Donald Thiergard, Tonito Valderrama, Von Schmidt, Lois Walker, Stokely Webster, Barbara White, M. Ellen Winter, Elizabeth Yaar & more…….

Raffle Sponsors:

Besito, Bottles and Cases, Canterbury Ales, Cinema Arts Center, Ciro Spa, Honu Kitchen & Cocktail, Jacqueline-Fine Jewelry, John W. Engeman Theater, Jonathan’s Ristorante, L. I. Philharmonic, Mediterranean Snack Bar, Mundays, Northport Tasting Room & Wine Celler, Prime, Red, Theater Three, Universal Touch Massage

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Digital Printing Has Killed the Limited Edition Print.

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The historic use of limiting editions of prints was during a time when prints were made from art carved or drawn onto stone, wood or other surfaces that degraded with use. As more impressions were made the surface wore out and the image became less crisp. Limiting the quantity of the printing run helped to control the quality of the print and of course the value.

Digital printing does not suffer from this problem since there is no degradation in resolution, or crispness, from one print to the next. In fact, what can happen as technology evolves and equipment gets better and faster, later prints may be of higher quality then original prints made years earlier in the cycle.

New Technology Offers New Forms of Creativity

So how do I offer my customers a solution to their desire for a unique piece of my Art rather then the Open Edition pieces I generally offer?

red-rose-custom

Custom Art Work Created Just For You

Custom Editions brings my customers into a collaborative effort in the artistic process of helping me to create a unique Art Work specific for their home or office design ideas.

Here’s how:

You select a piece of Art from my array of Standard Digital or Traditional Paintings.

  1. I can print your selection on different surfaces like Fine Arts Paper or Canvas.
  2. I can put different finishes on each canvas print, i.e. Matte, Semi-Gloss or Gloss.
  3. My standard work is designed in a 3×4 aspect ratio, i.e. the height to width relationship. I can customize the composition to fulfill specific sizing.
  4. I can print at any size that would work for the space you have in mind. Super-size up to 64 inches and mini-sizes for grouping.
  5. I can customize the colors, most particularly, the backgrounds, to suit your design ideas.
  6. I can combine traditional paint with your digital print to make a truly one-of-a-kind Art Work.
  7. I can customize framing or do away with framing altogether using the Gallery Wrapped canvas style.

If you can think of it I can probably do it.

Let’s get started on your Custom Editions collaboration. Visit my website for additional information.

Call me, Mary Ahern at 631-757-9459

Or email me at mary@MaryAhernArtist.com

Let’s make Art together!

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Westhampton Beach Fine Arts Festival. Day 2.

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Today was the second and last day of the 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show

The overcast weather encouraged many customers to come out and enjoy purchasing Art

The overcast weather encouraged many customers not to go to the beach but to come out and enjoy purchasing ArtThe weather took quite a change from yesterday’s very sunny and overly hot and humid conditions. The humidity stayed but the sun and extreme heat disappeared.

The show opened officially at 10am and was very busy for quite a few hours. People were in a buoyant and buying mood, which was very nice to see. The current economic environment is still oppressive but many folks seemed to be carrying home their treasured purchases, large and small.

Behind the scenes is my husband Dave prepping additional Designer Prints for sale

I enjoyed so much seeing customer/friends who stopped by to catch up on life. Some of these collectors began buying work from me when I was showing my traditional Botanical mixed media paintings at Art Shows and Festivals. That was quite some years ago. I love hearing that they’re still enjoying seeing my Art hanging in their homes!

About 3:30 while standing talking to visitors, I could feel the weather abruptly change. Apparently so did many others since there was a slow but steady departure of customers over the course of the next half hour. After checking by phone with various friends living around Long Island, we knew a storm was coming through.

The weather changed and you could feel rain coming even before the drizzle started

I made the decision to break down an hour earlier than the official end of the show. Good thing we did. My husband Dave and I have the set-up and take down very well coordinated and we packaged the Art, the furniture and the tent very quickly. We completed the dissembling and loading of the trailer in an hour and a half. By the time all was loaded into the trailer and I was sitting in the truck starting the engine, the rain came down in full force.

We knew the storm was coming and the customers weren’t so we packed our things and left.

We were both soaked but the Art wasn’t. We drove towards home through torrential rain and pulled safely into our flooded driveway. The storm was traveling from west to east so as we got closer to home the rain had begun to subside. By the time we showered and changed, the sun was out again. We went to eat at a restaurant with an outdoor terrace and celebrated another great Art Show.

Life is sweet!

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Westhampton Beach Fine Arts Festival – Day 1

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Mary Ahern artist booth at Westhampton Beach art show.

The customers came to see the show early in the day before or later, after they visited the beach

Today, August 2009 was the first day of the 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show

The weather was very humid and in the high 80’sF which made it extremely uncomfortable when bringing in the Art from the trailer and setting it up in the festival booth. We brought in the furniture which helps to complete the showroom aspect of the booth. I bought the desk from Pro Panels, the print racks from Richeson via Blick and the bookcases Home Decorators.

We hung the awnings to keep the sun off the Art and the Artist but it really didn’t provide any relief from the heat. If I didn’t move at all I could tolerate the heat but that didn’t happen for most of the day.

The bad thing about a sunny day in the Hamptons is that the customers spend most of their time at the beach rather than shopping. Traffic was heavy when the show opened at ten and again at 3 when the heat started to calm down.

It is very tricky to do an Art Show in a vacation beach resort. You want slightly overcast so no one goes to the beach but no rain or wind. It is hard to book the exact perfect weather for an Art Show, but I keep trying.

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Westhampton Beach Fine Arts Festival Set-up

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What: 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show.

When: Saturday, August 01, 2009  10:00 AM
Sunday, August 02, 2009  10:00 AM

Where: The Westhampton Beach Village Green
& Mill Road between Main Street & Church Lane. Westhampton Beach, NY 11978

Side curtains are attached to the frame by a system of zippers and straps

Side curtains are attached to the frame by a system of zippers and straps

So since we checked the weather report and noticed that MORE RAIN is expected later in the evening, my husband Dave and I drove out to Westhampton Beach, (about an hour from our home) to set up our show booth earlier on Friday than usual. We’ve been doing this show now for a few years and pay for it a year in advance so we can get the same spot on the Village Green. It is space #47 in case you’re dropping by.

As you can see we were among the earliest Artists to show up. Considering how the wind picked up I’m hoping we made the right decision. We like setting up the day before since it is so hectic in the morning with over 120 Artists trying to bring in their tents and move in their Art. The amount of parking is minimal and the amount of trucks, vans and trailers is great.

 

At Art Festivals we try to set the booth up the day before and bring then the Art in on Show day

At Art Festivals we try to set the booth up the day before and bring then the Art in on Show day

We have found over time that once we set up the EZ-up tent and zip up the 4 heavy-duty side curtains the wind blows around it rather than under. We bought the mesh panels and side curtains from Flourish.com. We also have 4 bags, each filled with about 45 pounds of sand, suspended from each strut holding down each corner. This park has an underground sprinkler system so you can’t use stakes to anchor the tent as you can in some shows.

 

Setting up the tent, mesh panels, side curtains and weights took us about an hour. We’ve really streamlined our workflow.

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Krinkled White Peony

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I’ve just created a series of digital paintings of a Krinkled White Peony that was blooming in my garden this past June.

For my inspiration I chose an herbaceous white single peony that was introduced into cultivation in 1928. The plant grows to about 3 feet tall and wide. This year with all the rain it grew so very tall that I had to add a peony cage to one of them since it was so heavy due to the huge amount of flowers that it produced.

A single white "Krinkled Peony" which grew in my garden this June.

A single white “Krinkled Peony” which grew in my garden this June.

The petals are so delicate they remind me of crepe paper that I used to use when I made my paper flowers as a child. The golden yellow stamens add a dramatic accent.

One of the very rare sunny spots in my garden hosts the peonies

One of the very rare sunny spots in my garden hosts the peonies.

I’ve been tending this plant for over a decade and a few years ago moved it from a rather shady location where it bloomed each year but didn’t flourish. Though most of my garden is in some percentage of shade I decided to divide and transplant this perennial into the sunniest part of my garden. Since then it has more than tripled the amount of flowers it produces.

In this series of work I’ve decided to augment the dramatic simplicity of the single peony with different colored backgrounds. Each of these pieces will work individually but they also work as a group.

Single White Peony series of digital paintings

Single White Peony series of digital paintings.

As with many of my other works, I offer these digital paintings in a variety of sizes and framing treatments. These Fine Art works are available on Fine Art paper and also on UV treated canvas either framed or gallery wrapped.

If a specific design plan comes to mind, I can also customize the color backgrounds to suit the creative intent.

I will be showing these Art Works for the first time at the Northport Art in the Park, Saturday, July 25, 2009 from noon until 5pm.

Hope you can stop by the show and say hello. If you can’t and you would like to find out more about my work, you can contact me on Facebook, Twitter, my website MaryAhernArtist.com and here on my blog by posting a comment.

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The North Shoreian Magazine Cover and Article

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The North Shoreian has just published their April Home and Garden issue with my “Single Yellow Daffodil” on the front cover.
A delightful article about my work is featured inside this publication which is a magazine covering the North Shore (of Long Island) Arts, Culture & Politics.

The Column is called  “The Creatives”

Mary Ahern: Capturing a Moment in Art

by Shaughnessy Anne McKenna Dusling

If you’d like to read the whole article please click here and visit the Press section of my website.

If you’d like to see an online version of The North Shoreian  magazine please click here.

The North Shoreian April 2009 Home & Garden Issue
The North Shoreian.  April 2009 Home & Garden Issue

This is an exerpt of the article:

Classically trained painter, and Northport native, Mary Ahern, has spent the past twenty-five years studying and mastering digital painting and design. Mary’s interest in digital painting was stimulated when she was working for a company that created graphic technology for use in the television and production industry. Beginning as a salesperson in the early 1980’s, Mary began learning about the newest advances in this medium. As technology progressed, these high-tech digital systems became a practical expense for the small business owner and were readily available. In the early 1990’s, Mary invested in her own system and created her own graphic design company, Online Design. Her company was 100% digital which was unique at a time when paste-ups and mechanicals were still the norm in graphics.

Champagne Poppies on a Brown Background
Champagne Poppies on a Brown Background

In addition to graphic design, Mary has combined her interests and talent in painting to create her own style and method of art. Her digital paintings are created by using the computer as her medium. Mary trades in her paintbrushes and paints for a pressure sensitive stylus and graphic tablet…
Mary’s abilities as an artist are not limited to digital painting. As a traditional painter, Mary is very talented. Mary mixes mediums, such as watercolor, oil paints, pastels, colored pencils and graphite, to create her works of art. She has been doing traditional painting and drawing for over thirty years and her work reflects many hours of time and commitment to the art.
In addition to art, Mary is very devoted to growing a private garden. She spends many hours cultivating the soil, planting, pruning and nurturing her flowers. Not surprisingly either, she adds a degree in Ornamental Horticulture to her already impressive resume.

The Artist Mary Ahern with some of her Digital Paintings
The Artist Mary Ahern with some of her Digital Paintings

Finding something that inspires is one of the most important steps for Mary as an artist. Mary states, “It is very important that I really like the subject that I choose because I spend so much time with it…

Mary’s clear dedication to her garden transpires into her devotion to her art. On Mary’s impressive and self designed website, you can visit her two blogs. One is devoted to art in general, touching on her visits to various locations, book reviews and her journey as an artist. Mary also has a blog devoted to gardening, in which she posts photographs of her beautiful plants as they grow and transform, and even shows the plants alongside her art that she has created in homage to the specific bloom…

If you would like to learn more about North Shoreian Artist Mary Ahern, her garden, her masterpieces or to purchase her work, visit her website: http://www.MaryAhernArtist.com

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Book Review: Seven Days in the Art World

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Seven Days in the Art World

By Sarah Thornton

Seven Days in the Art WorldThis enlightening and entertaining book offers a glimpse into the rarified atmosphere of the booming contemporary art world as it stood in the years 2004-07. Sarah Thornton, with her ethnographic perspective on seven diverse segments of this expensive and exclusive scene delivers a peek into a world which few artists and lovers of art will ever gain access.

Offering glimpses into the marketing and selling of art through the dealers and auction houses, the trade shows and publications, Thornton delivers a thoroughly researched and lively written peek behind the so called curtain of art commerce. With the dramatic economic downturn the world experienced in 2008 this may be a prescient view of a market at its climax.

The artists themselves are represented at they hone their craft at a legendary California critique session, we tag along with short listed artists awaiting news of the winner of a prize which will catapult the prices of their art into the stratosphere. We then travel with an artist at the top of his game on a tour of the international studios where his work is created by and for him.

Interestingly, the artwork itself is but a minor character in this impressive theatrical event of Seven Days in the Art World. The artists pour ideas into and onto the market, the press and critics push the market with fantabulous facts and figures and the dealers, auction houses and collectors play the market. One is reminded of the Wizard behind the green curtain in the land of Oz pumping away while trying to keep the illusion real.

Kudos to Sarah Thornton for pulling back the curtain on this endangered microcosmic world in such an accessible and informative style.

Review by Mary Ahern 1/4/2008

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The Art of Doing Business in the Arts

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As an invited speaker I will be joining a distinguished group of professional Artists to present a program directed towards The Business of Art.

The Art of Doing Business in the Arts

The program is hosted at The Southampton Cultural Center, Long Island, NY.

Saturday, November 8th, 2008 at 8am – 2pm.

For add’l info go to the website My Career in the Arts.org

The theme of this event is:

BREAKING IN IS HARD TO DO

Talent alone guarantees nothing.

Talent doesn’t guarantee professional success in the arts. Whether your intended career is in dance or theatre, writing or painting, you need an entrepreneurial mindset, good contacts and competence in basic business skills: selling, negotiating, writing contracts. No one is better qualified to teach their skills than Long Island’s top visual and performing artists.

Come for the breakfast. Stay for the lunch.

8AM-8:30AM Breakfast/Registration

8:30AM-8:35AM Welcome

Kirsten Lonnie, Executive Director, Southampton Cultural Center

8:35AM – 8:45 AM The Economic Impact of the Arts

Michelle Stark, Commissioner, Office of Film & Cultural Affairs/
Suffolk County Department of Economic Development

Live music, art exhibitions, independent films and theatrical performances are revitalizing Main Streets across the country. A look at how cultural activities drive economic growth.

8:50AM – 9:00 AM Brand Me – Where Your Career Starts

Cindy Smith, ImageQuest Communications, Inc.

Not every brand comes wrapped in plastic. As a creative professional your brand creates expectations, defines your identity and expands – or limits – your opportunities. Learn how to take charge of Brand Me from the onset, and maintain control throughout your career.

9AM – 9:15AM Act I: My Career in the Arts

Josh Gladstone, Artistic Director, Guild Hall/John Drew Theatre, East Hampton

9:15AM – 9:45AM Myth-Busting: The 10 Big Lies That Keep Artists Poor

We don’t pay our contributors, we  offer exposure.” “All great artists suffer for their art.”  “We acquire  all rights.” Sound familiar?  Hear how our panelists deal with these and other myths.

Moderator: 

Bonnie Grice, radio host and director of cultural programming, WLIU-FM

Panelists: James Faith, Faith Ent., producer, Great South Bay/American Music Festivals 

Shenole Latimore, jazz musician 

Jim Lennon, photographer

Bunny Hoest, cartoonist, “The Lockhorns”

9:45AM – 10AM The Interview

Vic Skolnik, co-director, Huntington Cinema Arts Centre

One of Long Island’s most influential cultural figures, Victor Skolnick co-founded the Cinema Arts Centre in 1973, bringing year-round, top-quality international films to Long Island. He screens hundreds of films a year and showcases about 200 at the centre.

10AM -10:25AM Getting to Yes All creative people must sell. Here are three approaches.

Panelists:

Agnes Ehrenreich, owner, Chrysalis Gallery, Southampton

Lisa Kende, Manager, The Kende String Trio, Manhasset

Jacueline Penney, painter

10:25AM-10:45AM Making Friends with Technology

Today’s digital media, including the Internet, CD-roms and podcasting, enables the entrepreneurial artist to produce, market and sell his or her own work, find gigs, get media attention, find collaborators and more.. Learn strategies for successful online self-promotion; how to be part of online communities, and more.

Panelists:

Mary Ahern , Digital imagery

Rob Dircks, co-founder, Acoustic Long Island podcast

Shenole Latimer, jazz musician

10:45AM -11AM BREAK

11AM:11:15AM You’ve Got a Mouth – Now Talk

Saralee Rosenberg and Ellen Meister are both Long Islanders with new books out on the suburban female experience. They met on the book promotion circuit. They talk about how they fuel sales, one listener at a time, and how silence is decidedly not golden for authors with books to peddle.

11:15AM -11:30AM Spin Control: Gettting and Keeping Media Attention Learn what journalists look for in cultural  stories and how to get in front of them.

Panelists:Bonnie Grice, Director of Cultural Programming, WLIU-FM

11:30AM -12:15PM It’s The Law. A handshake and trust  – good. A solid contract – priceless. Learn to write enforceable contracts, to license and protect your intellectual property, and other important legal stuff..

Panelists: Kathryn Dalli, Attorney with Twomey, Latham, Shea, Kelley, Dubin & Quartararo LLP, in Riverhead Jim Lennon, Jim Lennon Photography

12:15PM – 12:45PM  Breakouts – Speed Mentoring Meet informally with speakers and other creative artists or business specialists. Exchange ideas,  ask questions, meet mentors.

1-2PM LUNCH

Keynote: Success Starts with You. Emmy-award winner and founder, Wainscott  Studios, Mitchell Kriegman Mr. Kriegman began his diverse career as a short story writer, performance artist and video artist. In the early 1980’s, he joined the team of Saturday Night Live as a performer, writer and filmmaker. Soon after, Kriegman began creating, developing and producing series for Comedy Central, Nick at Nite, Disney Channel and other cable networks. He has written for such publications as The New Yorker, National Lampoon, Glamour and Harper’s Bazaar. As the creator of shows such as, Clarissa Explains It All, Bear in the Big Blue House, and Book of Pooh, and executive head writer and developer of numerous other signature television series including Rugrats, Ren and Stimpy, Doug, and Life with Derek, Kriegman is the creator and executive producer of It’s a Big Big World, the Emmy-nominated PBS preschool series focusing on environmental awareness. Today, he owns Watermill Studios and employs a growing staff. He discusses how he did it.

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Yellow Daffodils

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My garden is often the source material for my Digital Mixed Media Paintings. Though I am not a Photographer, I like to use my digital camera to record the progress and changes in my garden from day to day and year to year.

Entry Garden Yellow Daffodils

Springtime is such a hectic time since I’m always late uncovering the perennial beds. These jolly yellow daffodils came up in my entry garden and I was lucky enough to catch the early morning light behind them.

My entry garden is still in need of some tidying but putting the pansies into the pots and baskets takes my mind off the leaves from last fall.

My Entry Garden in April

Though I like to create gardens and like to create Fine Art using my garden, in the garden I get messy and dirty while my Botanical Art is clean and stylized.

This Digital Mixed Media Painting is a very popular piece that surprisingly sells all year long, not just in the spring as I would have imagined. People buy this Single Yellow Daffodil as an individual piece and also as a grouping along with some of my other daffodil Art Works. You can see them in my Store.Yellow Daffodil by Mary Ahern the Artist

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Art Festival Booth Walls

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Northport Art in the Park. July 2008. Mary Ahern the artist.

Northport Art in the Park. My first art festival in July 2008. Notice there are no walls to hang Art!

In June 2004 when I did my first outdoor Art Festival after a 30 year gap since my debut at the Floral Park Art League shows, I bought a tent and some shoji screens to hang my work. What was I thinking?

I wanted the booth to look classy so I didn’t want to use metal frames that I’d seen at other shows so I figured that I’d hang my paintings on the screens and it would give an upscale look. Wrong!

The first gust of breeze at the show in Northport harbor blew everything down. I resorted to folding the screen around one of the legs of the booth with bungee cords and hanging a few pieces on them. The wind was unrelenting but I sold $150 that day and I was hooked again.

Westhampton Beach Art Festival, August 2004 with the artist, Mary Ahern

Westhampton Beach Art Festival, August 2004. New booth with Flourish mesh panels.

I quickly rallied for my next show two months later, which was the Westhampton Beach Art Festival in August of 2004. By this time we had gone to other shows to scout out booth strategies and decided on the mesh panels made by Flourish. Since we had severe transportation space restrictions at the time, we needed to conserve space in our SUV and these panels did that and more.

I really like the white walls. It is a nice sleek modern look. The panels are easy to put up and take down. The booth is cooler in the summer since the breeze can go through the mesh. I can endlessly fidget with my arrangements since the hooks I use are simple to reposition. The panels roll up and fit in a bag which makes for very easy transporting. They are amazingly strong and I’ve been known to hang a lot of very heavy paintings with glass on them.

CT Flower & Garden Show in February 2007. Indoor booth frame with mesh panels by Flourish.

CT Flower & Garden Show in February 2007. Indoor booth frame with mesh panels by Flourish.

We’ve used the same panels on our outdoor EZ-Up booth and also on our indoor booth frame which we got from Flourish. The choice of booth sidewalls was one of our better equipment decisions.

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Art Festival Booth Chairs

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2004-08 Westhampton Beach Art Festival with the artist, Mary Ahern

Westhampton Beach Art Festival in 2004. Notice the webbed beach chair.

As with all the other aspects of your booth design finding the perfect chair is extremely important. Much as you may not think so you need to have a very comfortable chair available for you to rest during the inevitable slow times in the booth at an Art Festival.

My first chair in 2004 was the same one I had used at the beach and at softball games prior to exploring the world of Art Festivals which now keep me hopping on the summer weekends. It was a standard webbed chair that is really too unprofessional for a sales situation. Fine for behind the booth but not in it.

My next chair was a high folding Director’s chair which I got at Pier One. It was very comfortable and the style of wood and fabric I picked looked good in my booth. It kept me up high when I was sitting so that if a customer came into the booth I could speak to them eye to eye without getting off the chair. Sometimes potential customers feel intimidated when you get off the chair to speak to them so the higher design of the Director’s Chair worked very well.

One problem though, the wind kept knocking it over since it wasn’t heavy enough. We kept repairing the split arms until they were too ugly and then we’d buy another one. This worked until 2007 or so when the chairs were discontinued at the chain.

 

Conecticut Flower and Garden show with the artist, Mary Ahern.

Tall bamboo chair for art festivals makes a big difference for the artist and the customers

So I cruised the internet and found the chair of my dreams with Hollywood Chairs which is sold by Totally Bamboo.
http://www.totallybamboo.com

 

I got the Tall Deluxe Hollywood Chair and I didn’t forget to get the cup holder for my Starbucks. It is soooooo very comfortable, good on my back, good for my feet. Even if I don’t sit on it I lean my bottom on the seat and it relieves back pain. It is a bit large for the trailer but we put it in first and take it out last and store it in a carton to keep it looking brand new. The wood is really bamboo and smooth and soft to the touch. It makes you feel rich just sitting in the chair. The seat is padded. It has never blown over in the wind and it is easy to wipe off any food that get on it. This Hollywood Chair was a great investment!

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Art Festival Folding Desks

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2005-01-Hicks Nursery Winterfest with the artist, Mary Ahern

Hicks Nursery Winterfest January 2005. Flimsy tables didn’t last long.

Finding the right furniture for your Festival Show booth is not an easy task and for us it took quite a few twists and turns. Granted the work I’ve been showing over the last four years has also taking dramatic zigs and zags, I spent more money, time and energy trying to get my sales desk right.

In 2004 when I started doing Art Show and Festivals, I bought some extremely cheap folding tables for $11 each. They had aluminum legs and an almost cardboard top but they served the purpose for a few shows. I put some tablecloths over the top of them and they seemed to work fine. I was even able to store inventory underneath. Then the moisture got into them and the tops warped too much to be useable.

I replaced them with foldable molded plastic tables which have adjustable legs for height variations. They were much heavier and could store less underneath but they were much more durable. In fact, I still have them and use them once in awhile with tablecloths when I can display more outside the booth.

2007-02 CT Flower & Garden Show with the artist, Mary Ahern.

Desk set up at the Connecticut Flower and Garden show in February 2007

 

In 2005 I thought I found the perfect solution. On the internet

2008 Connecticut Flower and Garden Show with the artist, Mary Ahern

February 2008 Connecticut Flower and Garden Show with the ProPanels desk

I found a folding crafting desk with flip up sides and drawers in the center to hold all my office material like stapler, tape, pens, sales forms, my credit card reader, lunch, etc. Well, after two shows the flakeboard cracked and fell apart from the back and forth transportation in the trailer. The look of the desk was fantastic but the materials weren’t made for the rigors of road travel. Even collapsed into the size of a night table, the desk took too much room in our trailer so we discarded it. Money down the drain.

We bought a pedestal desk from Pro Panels. Lightweight enough, fully collapsible and it has two shelves inside. http://propanels.com

I created a curtain with some fabric to put on the open back of the desk to hide my paraphernalia. At the last show I didn’t realize until it was too late that people were just reaching into my desk to steal my shopping bags because they didn’t want to carry their literature even though some huge company was handing out free literature bags at the entrance to the show. Every single show is a learning experience. I guess that every day of life is too.

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Art Festival Storefront Considerations

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Connecticut Flower & Garden Show, before set-up by the artist, Mary Ahern

Connecticut Flower & Garden Show, 2/2008 before set-up

Doing Art Festivals, whether they are indoor or outdoor, are quite grueling events.

Basically what you are doing is building a moveable, temporary store. All the requirements for showing, selling and packaging your work are amplified since you must be able to set-up within an hour or two hour time frame in a temporary location. When you’re done you need to do the same in reverse and leave the location as you found it.

You need to design your store to be reflective of your style, visually inviting, easy to navigate & clearly representative of your body of work. You need to be able to give out information, write up and process sales, and provide packaging for customers to conveniently take home their purchases.

Connecticut Flower & Garden Show booth set up in February of 2008 for the artist, Mary Ahern.

Connecticut Flower & Garden Show booth set up in February of 2008 for Mary Ahern.

Your booth and all your furnishings must be collapsible and able to be moved from your vehicle to the staging area you have been assigned. Desks, racks, tables & chairs all need to be lightweight and folded for transporting. The selection of your display needs to take into consideration the space requirements of the work you’re going to sell and the total amount of space available in whatever means of transportation you will be using.

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Blogging is hard to keep up with

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I really enjoy writing my blog. But I really enjoy making my Art. I also really enjoy
gardening, family, friends, cooking, reading and studying. So where do I find the time to do it all? There is only so much time management you can do to be more and more efficient. Eventually you actually have to make choices of what your priorities are and eliminate tasks from your action item lists.

Today the maintenance tank in my Epson 4800 was full and refused to print. I foolishly had forgotten to order a replacement when I ordered my last slew of ink. I found a company on Long Island about a 45-minute drive from my home, Ardito’s, who had it in stock and immediately planned to drive over to pick it up. Then I thought about it an extra minute and ordered it delivered for an additional $8. I figured that my time and gas for the 1 ½ hour round trip drive was worth more than that. This is purely learned behavior on my part and it doesn’t come easy.

I have to work constantly on making smart time management decisions. I go through a process each day that goes something like this:
What is the most productive use of my time today?
What is going to cost me if I don’t do it?
What is going to make me money if I do?
What are the most immediate deadlines I can’t miss?
What are the upcoming deadlines I need to make steps toward?
Do I have the food in the house to cook dinner tonight or do I have to shop?

Blogging seems at times like a complete waste of my time. But guess what? It actually helps to keep me organized and I always feel better when I write and post something. It helps to clear my thinking process.

Now if could only keep up with it…

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Over Thirty Years of Chasing My Dream

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After seeing the photos and reading the article Dream Chasers, written by Arlene Gross for Newsday, which featured myself among others who have turned in mid-life to careers which are more personally satisfying, I have enjoyed revisiting my journey.

Mary Ahern showing her oil paintings at the Floral Park Art League in 1976

Here is a photo of me with my Award winning oil paintings at the Floral Park Art League in 1976. I painted them all before I began my college Art education. For a year I took oil painting classes on Wednesday evening at the YMCA in Bellerose Queens NY and from this experience I found my life’s calling.

Each year I looked forward to showing my work at this outdoor art show and each year I sold some of my works. What a wonderful experience it is to realize that work you created from your own imagination and from assorted colors in tubes moved others in such a way that they will give you money that they earned so they can hang your vision on their walls. I am still moved that my skill and vision will enhance their lives each and every day.

2007-05-28 Mary on cell phone answering questions at the Washington Square Outdoor Art Show, NYCThirty-one years later I’ve returned to selling my Artwork outdoors at festivals. This shot of me was taken while I was taking a call on my cell phone at the Washington Square Outdoor Art Festival in New York City in May of 2007. I still enjoy getting out of my studio and meeting people. Speaking to my customers energizes me and personalizes the selling experience. At shows I always enjoy seeing some of my former customers who come by to say hello and tell me where they hung the Art they’ve bought from me and how much they enjoy seeing it everyday.

It doesn’t get better than that!

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Transforming the Streets of New York City

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The Washington Square Outdoor Art Festival

Ever wonder what Art brings to a community?

University Place NYC during the Washington Square Art Festival

University Place NYC during the Washington Square Art Festival

Look at University Place in NYC during the Washington Square Outdoor Art Fesitival and look at the same street without.

All the Artist’s set up this mini city each morning starting at 10:30 and the show officially starts at noon. For the city that never sleeps, you can’t really dictate show hours however so frequently you are discussing your work while half of the booth is still in cartons.

 

University Place after the Washington Square Art Festival

University Place after the Washington Square Art Festival

At 6pm we take down our city. We do this exhausting work each day over the course of 3 days.

 

We do this show each Memorial and Labor Day Weekend.

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Washington Square Outdoor Art Festival, New York City

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Memorial Day Weekend, 2007

What beautiful weather we all enjoyed. Just cool enough to bring people out of their air-conditioning and warm enough to invite a stroll along the streets of New York City.

This show is in it’s 76th year and I enjoy being a part of the history of this great city. What fun to be a member of the Art community of the Art Capital of the world.

BTW, I didn’t start showing with them
at the onset ;-)

Ryan Ahern - The Critic

Ryan Ahern - The Critic

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Art Show at the Bellemeade Gallery in Smithtown NY

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My Digital Mixed Media Paintings on View at The Bellemeade Gallery

Smithtown Picture Frame on Main Street, Smithtown NY.

May and June, 2007

Window display at the Bellemeade Gallery, Smithtown NY.

Window display at the Bellemeade Gallery, Smithtown NY.

Art show at the Bellemeade Gallery in Smithtown NY.

Art show at the Bellemeade Gallery in Smithtown NY.

Windows at dusk at the Bellemeade Gallery in Smithtown NY.

Windows at dusk at the Bellemeade Gallery in Smithtown NY.

Mary Ahern Art show at the Bellemeade Gallery in Smithtown Picture Frame in Smithtown NY

Mary Ahern Art show at the Bellemeade Gallery in Smithtown Picture Frame in Smithtown NY

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