Tag Archives: Selling Art

Behind the Scenes Preparations for a Solo Art Exhibition

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Mary Ahern hanging artwork

Here I am on a ladder hanging my exhibition

Most people think the amazing artwork you created & have hanging on the walls at your Solo Art Exhibition is where you put all your energy. If you are like most artists who represent themselves as I do, this means that you are the person responsible for creating all the art as well as all the promotion that goes along with a successful outcome of your show.

When I had my third solo exhibition at the Bayard Cutting Arboretum in Great River, Long Island, New York, not being a prolific artist, I worked every day for years to fill three rooms in this historic Manor House with my artwork.

In the exhibition on display were my drawings, colored pencil works, abstract acrylics, painting in oil and mixed media paintings in acrylic and oils. Over 40 original pieces of art which I created in my studio, prepped for hanging, documented on spreadsheets, matted and framed when called for, transported and hung.

Most people think that an artist just creates in their studio but that’s only part of the process if you are a self-representing artist. There is plenty of creativity in marketing as well. Here is some more of the creativity that I put into an art exhibition.

 

Here is some more effort that I put into an exhibition.

  • Solidify the venue, show dates, opening reception and artist’s talk dates and sign the contract, individual and shared responsibilities with the venue.
  • Internalize and create towards the general theme of the show that will be the focus of the art and the marketing.
  • Create a model of the exhibition space using accurate proportions for planning the quantity & sizes of artwork. Use either Architech’s drawings, graph paper, or a digital program.
  • Create a spreadsheet for a working model of how many works you need & where they are in the creation process
  • Analyze the amount of time you need to create the artwork. Be realistic.
  • Capture WIP images to promote the upcoming show, both stills and videos.
  • Continue to post about the progress of the work on social media to raise interest in the upcoming show.
  • Write about the work regularly. Some for publication and some for understanding your process & progress.
  • Create a postcard to snail mail and for handouts. Mail the postcards to the appropriate people in your database of contacts.
  • Create newsletter content to email to your mailing list with both images & text: I use MailChimp
  • Send emails to your list regularly months before the show opens, showing photos of the WIPs & talking about the process. Ie. the thoughts behind the work, the mediums, the tools, etc.
  • Continue to post to all social media channels about the preparations & creation of your work.
  • Write & send press releases to your publication list in your database well before the opening of your exhibition.
  • Create price lists to distribute with your letterhead and contact info. I use Excel and put images of each painting next to the title so it can be easily identified by potential customers.
  • Design business cards, handouts, bios, and takeaways & get them printed in or out of house.
  • Keep your website updated with info about the exhibition.
  • Post regularly to your blog to keep people informed about the upcoming show.
  • Create wall signs with the # of the piece, title and medium that corresponds to the printed price list. (more info about each piece if you have time & QR code if you have them)
  • Plan the delivery of your artwork, the protective packaging like bubble wrap or other protective material, the transportation, and the assistance you may need.
  • Once the exhibition is up, 
  • give yourself a well-deserved reward before you start working on your Opening Reception menu and Artist’s Talk Powerpoint.

Marketing an Exhibition

 

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ChromaLuxe Spotlight Artist, Mary Ahern

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ChromaLuxe Spotlight Customer Mary Ahern

Click here to download the brochure.

ChromaLuxe is the leader in aluminum for a variety of industries. The thick gauge of aluminum and the brilliance of their color matching makes for a perfect vehicle for my flower and garden prints.

I tested many brands from various vendors and ChromaLuxe proved to offer the superior product for my work. Prints of my original paintings have been hanging in my garden for over 5 years now. They have withstood winter snow and summer heat. I wouldn’t sell something I didn’t trust.

As an appreciation for my testing and our collaboration ChromaLuxe created and distributed a full-color brochure of my Artwork on their exterior grade aluminum.

To purchase the aluminum prints of my original paintings please visit the Metal Prints section of my Art Shop.

You can even take your mobile device outside into your garden to use the Live Preview/Augmented Reality feature to see what my artwork will like in your garden. Have fun!

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ChromaLuxe Customer Spotlight, Mary Ahern Artist. Page 1.

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ChromaLuxe Customer Spotlight, Mary Ahern Artist. Page 2.

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ChromaLuxe Customer Spotlight, Mary Ahern Artist. Page 3.

 

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How the Art World Has Changed For Me

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As a person involved in creating art for the past many years, the opportunities and revelations keep coming.

Mary Ahern - Floral Park Art League 1975. The Art world has changed.

Mary Ahern – Outdoor Art Show with the Floral Park Art League 1975

The art world has changed but so have I. I’m more self-assured about my work than I was at the beginning. Through a lifetime of hard work, bumps, skids, rashes, pain, zigs and zags I’ve developed the thick skin needed to have confidence in my skills as an artist and as a person running a small business selling and showing my art.

We all know the tremendous changes that the internet and social media have introduced into the careers of artists. We are now independent enough to take our careers into our own hands rather than rely on galleries as the only outlet to selling or placing our work. I’m sure that for some artists, galleries are the central force in placing their work in prestigious collections and museums. For most of us though, galleries are not the only answer any longer.

Gallery representation isn’t for everyone

One of the obstacles for me is that I have 3 distinct bodies of work in which I like to create & promote. One is digital, one is in traditional mediums and the third is a combination of both. Even though they all focus on the same subject matter, flower and gardens, they all have very distinctive looks. I love the freedom that being independent affords me so I can create in whichever medium I choose.

As a lifetime entrepreneur the thought of having a gallery owner tell me what they want and when they want it is abhorrent to me. There is a benefit to being a working artist for many, many decades. I have the emotional and financial security to remain an independent artist. Having spent my former career in sales and marketing and also having had my own graphic design business for decades, I have the skills that many artists don’t possess. 

I’m committed to creating my own art styles, exploring new mediums, enjoying the process of experimentation. But I’m just as committed to running my art business. Because of the tools now available through technology, the internet and social media I can do that myself at an affordable price. It’s a game-changer.

Recently I was asked what advice would I would give to my 21-year-old self on how to get started and keep motivated?

I can’t speak to my 21-year-old self since I was married and the mother of a baby boy by then. I didn’t put myself through college until my youngest went to nursery school. By the time I graduated from art school I was a 32-year-old single parent. A career was foremost on my mind in order to support my sons but I knew that I needed to focus on the arts in some way to follow my calling. By creative thinking & sheer guts, I got myself into the nascent computer graphics industry in the early 1980’s as a salesperson who had to use and demonstrate graphic devices and electronic paint systems. This gave me a toe-hold into the conversation of creative arts. 

Critical as well was that I always maintained a working studio in my home, even sitting in it & studying art history books when I was too stressed to pick up a brush. Because I kept my focus on the artist part of me more than the technologist part of me I was able to transition into creating my own art more often as my sons grew up and life became easier. Maintaining this tangential association with the creative arts was the reason I’ve been able to now focus 100% of my effort into my artwork.

Keeping motivated isn’t difficult when you’ve burned with the desire to create your whole life. What does help however is having artist friends and mentors who understand the struggles to carve out the time to express yourself in an ever-busy world. Accountability partners help me to keep the balance needed to make room for the creation of art and the running of an art business. Either one of those activities is all-consuming but without one you don’t need the other.

Mary Ahern-Artist Talk. The Art world has changed.

Mary Ahern giving an Artist Talk at The Firefly Artists Gallery in December 2019.

 

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Enjoy Metal Weather Resistant Aluminum Art Outdoors Year Round

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Tired of the browns and grays and whites of winter? So am I!

I’m looking to get a jump on some brilliant color outside. I want to see color outside my windows, outside in my garden and outside on my deck. I’ll bet you are too.

Bright splashes of color greet me when the trees are bare and the shrubs covered with white snow. It is so cheery to see in the dead of winter. Seeing color reduces my stress. It probably does for you too. That’s why gardens are so relaxing.

ChromaLuxe exterior grade aluminum metal prints hanging in the garden all winter in the snow. Mary Ahern Artist

ChromaLuxe exterior aluminum prints hang outside in my garden all year long popping color when I most need it.

During the spring and summer, I coordinate the color of my plantings with the colors in my art. It gives me a very creative palette of colors to work with. It adds to the fun of gardening.

I hang my aluminum art on the garage so I can see flowers all year from the windows in my home, I hang the art on my deck where we entertain and select art that color coordinates with my outdoor furniture. As a garden designer, I’ve designed woodland walks around my home and studio and even hang art on the trees for when people wander around on my garden tours.

I tried a lot of products outdoors in my own garden on Long Island in New York where we get snow and ice in the winter and lots of heat in the summer. I found that not all aluminum is created equal since much of it warped in the extreme temperatures. Then I tried the ChromaLuxe brand of exterior grade aluminum. I’ve tested these prints throughout all the seasons and they have flourished in my garden for years.

In my video, you can see some of the ways I’ve displayed my art in the garden and also the gardens of some of my happy customers. Take a look and be inspired.

Click here for the video.

Then have some fun. On my website I’ve introduced a separate category for the indoor/outdoor metal aluminum art with an augmented reality feature. Now you walk around your space with your mobile device and see how my art will look in your own setting. You can also try different sizes to see what will fit perfectly for you.

Seeing this live takes the stress out of deciding what artworks for you. It is the ultimate in customizing your own living spaces both indoor or out. Try it now. No commitment to purchase is needed to see for yourself. Go to my online shop, click on the metal print category, select an image that intrigues you, change the size, try a different print, try a different space. Enjoy yourself now!

Go to the Metal Print Shop section in my Art Shop and try the Augmented Reality for yourself in your own home or garden!

 

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Have Fun Buying Art Using Augmented Reality

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Selecting art to buy online can be daunting but it doesn’t have to be. In my Art Shop I’ve added a few features to help you take the guesswork out of what art and what size will work in your space and what will not. It’s called Live Preview AR (for Augmented Reality.)

Here’s a video I made to get you excited to try this yourself!

Using your own mobile device you can select a print from any of my collections of landscapes, floral portraits, still lifes and designer prints and view it through your on-board camera projected onto your wall space. You can resize the image of the print until you find that perfect sweet spot that will work for you in your own particular setting.

You can easily select different prints to view. Will a landscape style work or perhaps a square print? Choose prints to view either by clicking directly on their image in the category library or just press the left or right arrow to view the next in line. All the available sizes for each print are quickly and easily seen by you in the pull down menu right at your fingertips.

To exit Augmented Reality is easy and brings you right to the ordering page. You have an array of options in which to choose. What surface do you want for your print? Canvas, fine art paper, aluminum or acrylic? Once you decide the size and treatment you might consider a frame or matting depending on your choice of materials.

Now that your selection is made just click to see your shopping cart and the rest is a breeze. The hardest part will be anticipating the arrival of your very own piece of Art, custom chosen by you for your own special place. Enjoy!

 

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Aluminum Prints of my Original Paintings

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Aluminum Print Display at the Bayard Cutting Arboretum of the art work of Mary Ahern

This was the display of my Aluminum Prints at my show at the Bayard Cutting Arboretum. You can purchase these for your own home and garden here.

I have always dreamed about having my Art displayed outside around my garden and outdoor living spaces. And now the technology has caught up with my dream. I have my original paintings printed under heat & pressure to create these very vibrant aluminum prints. They can have a glossy or matte finish to them and I haven’t any particular preference since I like them all.

Sunflowers and Purple Asters in a Home Entrance. Aluminum prints of original paintings by the artist Mary Ahern

Sunflowers and Purple Asters aluminum print at the entrance to the home of one of my collectors.

The weather-resistant aluminum which I’ve selected for my Art is thick and durable enough to survive and flourish in my garden throughout the 4 seasons and has been doing so since 2014. Because I wanted to make sure that the quality was right and the color lasted I tested many fabricators before offering the metal prints to my collectors. 

Sometimes I frame the pieces in simple aluminum frames but most often I just hang them outside, on the trees, on the fences and on the walls. What a delight to look out of my office and look at art instead of looking at my garage & thinking it needs powerwashing! Even better is looking out in a snow storm and seeing the brilliant color of summer flowers breaking through the white and gray backdrop.

When the birds decide to decorate the art, I just squirt the pieces with some window cleaner and using a paper towel I wipe them clean again. No problem.

The aluminum makes the colors pop whether they’re on a matte or glossy finish. Though these prints can be hung outdoors many of my collectors buy them for inside their homes. Either way, it’s a unique decor addition whether inside or out.

Go now to my website to see how these aluminum prints will look like in your own home and garden using the augmented reality feature on my website shop.

 

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Northport Art in the Park Annual Art Festival Event

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Art in the Park
Art, Music, Poetry and Dance Festival

A July summer event, featuring music, dance, poetry and over 30 artists displaying and selling their original work. Art show begins at 10am and festivities begin at 12pm. Free admission and a fun day for the entire family. Hours are 10am to 5pm.

For Additional information visit the Northport Arts Coalition website

Join us for another exciting event in the picturesque Village of Northport, NY. This multi-disciplinary annual event is held in the Village Park at the foot of main street surrounded by the lush tableau of water, boats, trees, playgrounds and the old time Village feel of another, calmer and genteel era.

Mary Ahern Artist Northport Booth. Art for sale

To see and purchase my art anytime of year please visit my website shop. You won’t be disappointed!

 

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Apples in Boxes – Flowers in Squares – New Paintings on an Old Theme by Mary Ahern

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For decades I have been creating art in circles surrounded by squared edges. When I first made this type of work it was in the mid-1970’s. The circle was most often represented by an apple inside a square or cube. At that time it represented to me the yin and yang, female and male complements to our lives and our characters. The apple was an Eve figure, soft, female, curious, playful and seductive. The boxes were the rules, the male, the limitations, the protection and the containment of her attributes.

Apple in Boxes Pointilist drawing by Mary Ahern the Artist

Apples in Boxes – A pointillist drawing in ink on paper. c1970’s

 

I have recently returned to this theme but using flowers from my garden as the subjects rather than apples. It feels so calming to me when I create these voluptuous rounded floral paintings. This peony was the first in a series of exploring again the circle in a square imagery so I named it “Centering” because that is how I feel towards these works. I find my centering in two places, in my studio and in my garden. They completely complement each other, one provided by nature and one in interpreting that vision.

There is a difference between the imagery of then and now. These flowers, though they are encompassed in a square format canvas, they are not contained. They are bursting through the limitations of frame, of edges, of inhibition. They are positive and empowered by their form and by their explosive color. They are neither shy nor retiring. They declare themselves as having established their own space. They are declaring themselves as individuals.

Centering - Pink Peony Squared. Original oil painting by Mary Ahern the artist.

“Centering – Pink Peony” 36×36″ GW. Oil on Canvas. Original painting by Mary Ahern. To purchase or for additional information please contact the artist here.

 

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Why Bigger Flowers Are Better

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Not until I studied botany and viewed flower structures under magnifying glasses and microscopes did I really appreciate their magnificence. As a life-long gardener I looked at and created landscapes, matching groups of plants to be seen from a distance, blending distant views of overall colors and shapes. Matching seasons and cultivation needs, heights and spreads contributing to the designs I created in gardens and on canvas in my landscape paintings.

Tulips in a May Garden. Mary Ahern the Aritst

A rainbow of colors in a friend’s May garden. Photo by Mary Ahern.

But that aha moment of peering dramatically close to the parts of a flower opened a whole new world of vision and contemplation for me.

By painting my flowers overly large and entirely out of scale from the real world, I try to bring that same sense of awe to my viewers. Show them something of what I see. I try to create for them their own aha moment of joy and wonder to take on their journey.

Yellow Tulip Squared

Yellow Tulip Squared. Various size prints available on canvas, fine art paper, metal and acrylic in my online shop.

 

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Preview Your Art on Location Before You Buy

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Ever wonder what size Art will work in your ideal location? Will the colors of the Art complement your display area?

What treatment do I want for my Art?

  • Canvas that is gallery wrapped or framed?
  • Fine Art Paper with matting and framing?
  • Art on metal or acrylic for a new and contemporary look?

You can test all of these options in my online Art Shop.

Say you found a piece of Art that you’d like to buy but don’t know what size or whether it will work colorwise in your location.

White Peony Squared. Wall art by Mary Ahern

White Peony Squared. Prints available in a variety of sizes on canvas, fine art paper, metal or acrylic.

 

My Art Shop is filled with features which will help you to imagine exactly how your new Art will look in your own space. The ultimate in customizing!

The Wall Preview Button on the page of the Art you selected allows you to:

  • See what your painting will look like on the wall in a variety of room settings.
  • View the size and match your own wall color.

ASF art wall preview. Wall art by Mary AhernTo make a purchase select the Art that makes your heart sing. Then you can:

  • Select the medium of your choice: Canvas, Fine Art Paper, Acrylic or Metal.
  • Next, you select the size of your Art.
  • Based on the medium you’ve chosen you will be able to choose options such as framing or matting.
  • Now you can either add your Art to the Shopping Cart or save it to your Favorites right there in the Shop.

 

Other nifty features:

  • Examine the texture and details of a painting using the ZOOM tool.
  • Email your favorite painting to a friend for their opinion.
  • Your purchase is a safe and secure checkout using PayPal or your credit card.

Who has time to waste trying to figure out new menus?

I like diagrams. Don’t you? Here is a diagram that will show you the many different treatment options available to you for each Art Work in my Shop
ASF art shop instructions

Choose from the hundreds of sizes and treatments of my Flower and Garden Art.
This is the ultimate in customization for you to use when designing for your home or office.

 Now you can visit my Art Shop and try these features on any of the hundreds of sizes and treatment variations available to you for your home or office! Have fun!

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