Tag Archives: Business of Art

Book Review: Seven Days in the Art World

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Seven Days in the Art World

By Sarah Thornton

Seven Days in the Art WorldThis enlightening and entertaining book offers a glimpse into the rarified atmosphere of the booming contemporary art world as it stood in the years 2004-07. Sarah Thornton, with her ethnographic perspective on seven diverse segments of this expensive and exclusive scene delivers a peek into a world which few artists and lovers of art will ever gain access.

Offering glimpses into the marketing and selling of art through the dealers and auction houses, the trade shows and publications, Thornton delivers a thoroughly researched and lively written peek behind the so called curtain of art commerce. With the dramatic economic downturn the world experienced in 2008 this may be a prescient view of a market at its climax.

The artists themselves are represented at they hone their craft at a legendary California critique session, we tag along with short listed artists awaiting news of the winner of a prize which will catapult the prices of their art into the stratosphere. We then travel with an artist at the top of his game on a tour of the international studios where his work is created by and for him.

Interestingly, the artwork itself is but a minor character in this impressive theatrical event of Seven Days in the Art World. The artists pour ideas into and onto the market, the press and critics push the market with fantabulous facts and figures and the dealers, auction houses and collectors play the market. One is reminded of the Wizard behind the green curtain in the land of Oz pumping away while trying to keep the illusion real.

Kudos to Sarah Thornton for pulling back the curtain on this endangered microcosmic world in such an accessible and informative style.

Review by Mary Ahern 1/4/2008

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Jacqueline Penney Art Gallery & Studio

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I was lucky this cold winter week in December. I went to the beach, hung out at the marina, and gazed at flower gardens in full bloom.

You think I’m kidding? Well, I’m not. I was lucky enough to visit the Jacqueline Penney Art Gallery & Studio in Cutchogue Long Island NY.  Now this is an Artist who loves sunshine! Take a look at her work at her website http://www.jacquelinepenney.net and then make an appointment to go see and collect her work.

Jackie is a real renaissance woman. She paints, she teaches and she writes books helping others to enjoy the experience of creating Art. She is a sharing and giving human being and it shows in her work.

Her beautifully re-designed 1840’s barn is at once her home, her studio working space and the gallery where she sells her work to the public. This seamless breaking down of boundaries defines a truly creative person. There is no beginning, no end, just the all-encompassing act of creating.

The way she lives and the way she lives her life describes a true Artist.

JACQUELINE PENNEY ART GALLERY & STUDIO

Jacqueline Penney Art Gallery & Studio

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A New Place in Northport

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Northport Tasting Room & Wine Cellar

Northport Tasting Room & Wine Cellar

You have to try this place, the Northport Tasting Room & Wine Cellar. Where else but on Main Street in Northport, Long Island, NY. 

This wonderful new addition to the sleepy town of Northport offers an upscale gentrified setting for the enjoyment of an excellent array of wines from boutique vineyards. This unique establishment caters to your senses by featuring Musicians on the weekends and a visual treat for the eyes with Art Shows sponsored by the Northport Arts Coalition.

Take classes in wine tasting if you choose or just expand your palate with wines often not readily available.

Experience the unusual, in a comfortable, friendly and warm environment.

If you like the wine you’ve tasted, Matthew Spirn, the owner, will be glad to introduce you to his broad selection of wines available by the bottle, in his adjacent Wine Store. Both the Tasting Room and Wine Store are open 7 days a week for your enjoyment.

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The Art of Doing Business in the Arts

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As an invited speaker I will be joining a distinguished group of professional Artists to present a program directed towards The Business of Art.

The Art of Doing Business in the Arts

The program is hosted at The Southampton Cultural Center, Long Island, NY.

Saturday, November 8th, 2008 at 8am – 2pm.

For add’l info go to the website My Career in the Arts.org

The theme of this event is:

BREAKING IN IS HARD TO DO

Talent alone guarantees nothing.

Talent doesn’t guarantee professional success in the arts. Whether your intended career is in dance or theatre, writing or painting, you need an entrepreneurial mindset, good contacts and competence in basic business skills: selling, negotiating, writing contracts. No one is better qualified to teach their skills than Long Island’s top visual and performing artists.

Come for the breakfast. Stay for the lunch.

8AM-8:30AM Breakfast/Registration

8:30AM-8:35AM Welcome

Kirsten Lonnie, Executive Director, Southampton Cultural Center

8:35AM – 8:45 AM The Economic Impact of the Arts

Michelle Stark, Commissioner, Office of Film & Cultural Affairs/
Suffolk County Department of Economic Development

Live music, art exhibitions, independent films and theatrical performances are revitalizing Main Streets across the country. A look at how cultural activities drive economic growth.

8:50AM – 9:00 AM Brand Me – Where Your Career Starts

Cindy Smith, ImageQuest Communications, Inc.

Not every brand comes wrapped in plastic. As a creative professional your brand creates expectations, defines your identity and expands – or limits – your opportunities. Learn how to take charge of Brand Me from the onset, and maintain control throughout your career.

9AM – 9:15AM Act I: My Career in the Arts

Josh Gladstone, Artistic Director, Guild Hall/John Drew Theatre, East Hampton

9:15AM – 9:45AM Myth-Busting: The 10 Big Lies That Keep Artists Poor

We don’t pay our contributors, we  offer exposure.” “All great artists suffer for their art.”  “We acquire  all rights.” Sound familiar?  Hear how our panelists deal with these and other myths.

Moderator: 

Bonnie Grice, radio host and director of cultural programming, WLIU-FM

Panelists: James Faith, Faith Ent., producer, Great South Bay/American Music Festivals 

Shenole Latimore, jazz musician 

Jim Lennon, photographer

Bunny Hoest, cartoonist, “The Lockhorns”

9:45AM – 10AM The Interview

Vic Skolnik, co-director, Huntington Cinema Arts Centre

One of Long Island’s most influential cultural figures, Victor Skolnick co-founded the Cinema Arts Centre in 1973, bringing year-round, top-quality international films to Long Island. He screens hundreds of films a year and showcases about 200 at the centre.

10AM -10:25AM Getting to Yes All creative people must sell. Here are three approaches.

Panelists:

Agnes Ehrenreich, owner, Chrysalis Gallery, Southampton

Lisa Kende, Manager, The Kende String Trio, Manhasset

Jacueline Penney, painter

10:25AM-10:45AM Making Friends with Technology

Today’s digital media, including the Internet, CD-roms and podcasting, enables the entrepreneurial artist to produce, market and sell his or her own work, find gigs, get media attention, find collaborators and more.. Learn strategies for successful online self-promotion; how to be part of online communities, and more.

Panelists:

Mary Ahern , Digital imagery

Rob Dircks, co-founder, Acoustic Long Island podcast

Shenole Latimer, jazz musician

10:45AM -11AM BREAK

11AM:11:15AM You’ve Got a Mouth – Now Talk

Saralee Rosenberg and Ellen Meister are both Long Islanders with new books out on the suburban female experience. They met on the book promotion circuit. They talk about how they fuel sales, one listener at a time, and how silence is decidedly not golden for authors with books to peddle.

11:15AM -11:30AM Spin Control: Gettting and Keeping Media Attention Learn what journalists look for in cultural  stories and how to get in front of them.

Panelists:Bonnie Grice, Director of Cultural Programming, WLIU-FM

11:30AM -12:15PM It’s The Law. A handshake and trust  – good. A solid contract – priceless. Learn to write enforceable contracts, to license and protect your intellectual property, and other important legal stuff..

Panelists: Kathryn Dalli, Attorney with Twomey, Latham, Shea, Kelley, Dubin & Quartararo LLP, in Riverhead Jim Lennon, Jim Lennon Photography

12:15PM – 12:45PM  Breakouts – Speed Mentoring Meet informally with speakers and other creative artists or business specialists. Exchange ideas,  ask questions, meet mentors.

1-2PM LUNCH

Keynote: Success Starts with You. Emmy-award winner and founder, Wainscott  Studios, Mitchell Kriegman Mr. Kriegman began his diverse career as a short story writer, performance artist and video artist. In the early 1980’s, he joined the team of Saturday Night Live as a performer, writer and filmmaker. Soon after, Kriegman began creating, developing and producing series for Comedy Central, Nick at Nite, Disney Channel and other cable networks. He has written for such publications as The New Yorker, National Lampoon, Glamour and Harper’s Bazaar. As the creator of shows such as, Clarissa Explains It All, Bear in the Big Blue House, and Book of Pooh, and executive head writer and developer of numerous other signature television series including Rugrats, Ren and Stimpy, Doug, and Life with Derek, Kriegman is the creator and executive producer of It’s a Big Big World, the Emmy-nominated PBS preschool series focusing on environmental awareness. Today, he owns Watermill Studios and employs a growing staff. He discusses how he did it.

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MOCA-Museum of Computing Art-Inaugural Exhibition

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I was pleased to join an international group of digital artists at the inaugural exhibition of their brick-and-mortar gallery at MOCA, the Museum of Computer Art, in Brooklyn NY. The show was on display at this well lit and airy space located in Park Slope from Sept 2 – Sept 18, 2008. Though no longer there the amazing work of digital artists worldwide can still be seen at the MOCA online virtual gallery.

Don Archer & Mary Ahern at the inaugural show of the MOCA:Museum of Computer Art.

Don Archer & Mary Ahern at the inaugural exhibition of the MOCA:Museum of Computer Art

MOCA was established in 1993 by computer artists Don Archer and Bob Dodson to promote digital art in its various forms and manifestations, including 3-D rendered art, fractals, enhanced photography, animation, mixed media, computer-painted and -drawn art, etc. Many talented artists have given them access to their work, and what you see in their archives and exhibitions are some of the best work that they have solicited. Some of it may be of technical or historical interest, some of it may be innovative and unusual, and some of it may have potential (dare we say it) as high art.

As an online museum, MOCA is host to hundreds of world-class digital artists and thousands of their images, all available for viewing online. It is one of the most heavily-trafficked, comprehensive, frequently-updated and respected computer art museums on the Web. The goal is to keep abreast of the latest and best in digital art. Both beginning and advanced artists frequently visit the site, if only to see what the competition is doing.

Visit the MOCA Virtual Museum at: the MOCA Museum of Computer Art and take a look at what’s new in the world of Digital Art.

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Art Festival Booth Walls

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Northport Art in the Park. July 2008. Mary Ahern the artist.

Northport Art in the Park. My first art festival in July 2008. Notice there are no walls to hang Art!

In June 2004 when I did my first outdoor Art Festival after a 30 year gap since my debut at the Floral Park Art League shows, I bought a tent and some shoji screens to hang my work. What was I thinking?

I wanted the booth to look classy so I didn’t want to use metal frames that I’d seen at other shows so I figured that I’d hang my paintings on the screens and it would give an upscale look. Wrong!

The first gust of breeze at the show in Northport harbor blew everything down. I resorted to folding the screen around one of the legs of the booth with bungee cords and hanging a few pieces on them. The wind was unrelenting but I sold $150 that day and I was hooked again.

Westhampton Beach Art Festival, August 2004 with the artist, Mary Ahern

Westhampton Beach Art Festival, August 2004. New booth with Flourish mesh panels.

I quickly rallied for my next show two months later, which was the Westhampton Beach Art Festival in August of 2004. By this time we had gone to other shows to scout out booth strategies and decided on the mesh panels made by Flourish. Since we had severe transportation space restrictions at the time, we needed to conserve space in our SUV and these panels did that and more.

I really like the white walls. It is a nice sleek modern look. The panels are easy to put up and take down. The booth is cooler in the summer since the breeze can go through the mesh. I can endlessly fidget with my arrangements since the hooks I use are simple to reposition. The panels roll up and fit in a bag which makes for very easy transporting. They are amazingly strong and I’ve been known to hang a lot of very heavy paintings with glass on them.

CT Flower & Garden Show in February 2007. Indoor booth frame with mesh panels by Flourish.

CT Flower & Garden Show in February 2007. Indoor booth frame with mesh panels by Flourish.

We’ve used the same panels on our outdoor EZ-Up booth and also on our indoor booth frame which we got from Flourish. The choice of booth sidewalls was one of our better equipment decisions.

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Art Festival Booth Chairs

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2004-08 Westhampton Beach Art Festival with the artist, Mary Ahern

Westhampton Beach Art Festival in 2004. Notice the webbed beach chair.

As with all the other aspects of your booth design finding the perfect chair is extremely important. Much as you may not think so you need to have a very comfortable chair available for you to rest during the inevitable slow times in the booth at an Art Festival.

My first chair in 2004 was the same one I had used at the beach and at softball games prior to exploring the world of Art Festivals which now keep me hopping on the summer weekends. It was a standard webbed chair that is really too unprofessional for a sales situation. Fine for behind the booth but not in it.

My next chair was a high folding Director’s chair which I got at Pier One. It was very comfortable and the style of wood and fabric I picked looked good in my booth. It kept me up high when I was sitting so that if a customer came into the booth I could speak to them eye to eye without getting off the chair. Sometimes potential customers feel intimidated when you get off the chair to speak to them so the higher design of the Director’s Chair worked very well.

One problem though, the wind kept knocking it over since it wasn’t heavy enough. We kept repairing the split arms until they were too ugly and then we’d buy another one. This worked until 2007 or so when the chairs were discontinued at the chain.

 

Conecticut Flower and Garden show with the artist, Mary Ahern.

Tall bamboo chair for art festivals makes a big difference for the artist and the customers

So I cruised the internet and found the chair of my dreams with Hollywood Chairs which is sold by Totally Bamboo.
http://www.totallybamboo.com

 

I got the Tall Deluxe Hollywood Chair and I didn’t forget to get the cup holder for my Starbucks. It is soooooo very comfortable, good on my back, good for my feet. Even if I don’t sit on it I lean my bottom on the seat and it relieves back pain. It is a bit large for the trailer but we put it in first and take it out last and store it in a carton to keep it looking brand new. The wood is really bamboo and smooth and soft to the touch. It makes you feel rich just sitting in the chair. The seat is padded. It has never blown over in the wind and it is easy to wipe off any food that get on it. This Hollywood Chair was a great investment!

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Art Festival Folding Desks

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2005-01-Hicks Nursery Winterfest with the artist, Mary Ahern

Hicks Nursery Winterfest January 2005. Flimsy tables didn’t last long.

Finding the right furniture for your Festival Show booth is not an easy task and for us it took quite a few twists and turns. Granted the work I’ve been showing over the last four years has also taking dramatic zigs and zags, I spent more money, time and energy trying to get my sales desk right.

In 2004 when I started doing Art Show and Festivals, I bought some extremely cheap folding tables for $11 each. They had aluminum legs and an almost cardboard top but they served the purpose for a few shows. I put some tablecloths over the top of them and they seemed to work fine. I was even able to store inventory underneath. Then the moisture got into them and the tops warped too much to be useable.

I replaced them with foldable molded plastic tables which have adjustable legs for height variations. They were much heavier and could store less underneath but they were much more durable. In fact, I still have them and use them once in awhile with tablecloths when I can display more outside the booth.

2007-02 CT Flower & Garden Show with the artist, Mary Ahern.

Desk set up at the Connecticut Flower and Garden show in February 2007

 

In 2005 I thought I found the perfect solution. On the internet

2008 Connecticut Flower and Garden Show with the artist, Mary Ahern

February 2008 Connecticut Flower and Garden Show with the ProPanels desk

I found a folding crafting desk with flip up sides and drawers in the center to hold all my office material like stapler, tape, pens, sales forms, my credit card reader, lunch, etc. Well, after two shows the flakeboard cracked and fell apart from the back and forth transportation in the trailer. The look of the desk was fantastic but the materials weren’t made for the rigors of road travel. Even collapsed into the size of a night table, the desk took too much room in our trailer so we discarded it. Money down the drain.

We bought a pedestal desk from Pro Panels. Lightweight enough, fully collapsible and it has two shelves inside. http://propanels.com

I created a curtain with some fabric to put on the open back of the desk to hide my paraphernalia. At the last show I didn’t realize until it was too late that people were just reaching into my desk to steal my shopping bags because they didn’t want to carry their literature even though some huge company was handing out free literature bags at the entrance to the show. Every single show is a learning experience. I guess that every day of life is too.

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Art Festival Storefront Considerations

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Connecticut Flower & Garden Show, before set-up by the artist, Mary Ahern

Connecticut Flower & Garden Show, 2/2008 before set-up

Doing Art Festivals, whether they are indoor or outdoor, are quite grueling events.

Basically what you are doing is building a moveable, temporary store. All the requirements for showing, selling and packaging your work are amplified since you must be able to set-up within an hour or two hour time frame in a temporary location. When you’re done you need to do the same in reverse and leave the location as you found it.

You need to design your store to be reflective of your style, visually inviting, easy to navigate & clearly representative of your body of work. You need to be able to give out information, write up and process sales, and provide packaging for customers to conveniently take home their purchases.

Connecticut Flower & Garden Show booth set up in February of 2008 for the artist, Mary Ahern.

Connecticut Flower & Garden Show booth set up in February of 2008 for Mary Ahern.

Your booth and all your furnishings must be collapsible and able to be moved from your vehicle to the staging area you have been assigned. Desks, racks, tables & chairs all need to be lightweight and folded for transporting. The selection of your display needs to take into consideration the space requirements of the work you’re going to sell and the total amount of space available in whatever means of transportation you will be using.

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Blogging is hard to keep up with

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I really enjoy writing my blog. But I really enjoy making my Art. I also really enjoy
gardening, family, friends, cooking, reading and studying. So where do I find the time to do it all? There is only so much time management you can do to be more and more efficient. Eventually you actually have to make choices of what your priorities are and eliminate tasks from your action item lists.

Today the maintenance tank in my Epson 4800 was full and refused to print. I foolishly had forgotten to order a replacement when I ordered my last slew of ink. I found a company on Long Island about a 45-minute drive from my home, Ardito’s, who had it in stock and immediately planned to drive over to pick it up. Then I thought about it an extra minute and ordered it delivered for an additional $8. I figured that my time and gas for the 1 ½ hour round trip drive was worth more than that. This is purely learned behavior on my part and it doesn’t come easy.

I have to work constantly on making smart time management decisions. I go through a process each day that goes something like this:
What is the most productive use of my time today?
What is going to cost me if I don’t do it?
What is going to make me money if I do?
What are the most immediate deadlines I can’t miss?
What are the upcoming deadlines I need to make steps toward?
Do I have the food in the house to cook dinner tonight or do I have to shop?

Blogging seems at times like a complete waste of my time. But guess what? It actually helps to keep me organized and I always feel better when I write and post something. It helps to clear my thinking process.

Now if could only keep up with it…

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