Exhibitions Archives - Art Naturally

Behind the Scenes Preparations for a Solo Art Exhibition

Posted on May 27, 2023 by Mary AhernFebruary 25, 2025

Here I am on a ladder hanging my exhibition

Most people think the amazing artwork you created & have hanging on the walls at your Solo Art Exhibition is where you put all your energy. If you are like most artists who represent themselves as I do, this means that you are the person responsible for creating all the art as well as all the promotion that goes along with a successful outcome of your show.

When I had my third solo exhibition at the Bayard Cutting Arboretum in Great River, Long Island, New York, not being a prolific artist, I worked every day for years to fill three rooms in this historic Manor House with my artwork.

In the exhibition on display were my drawings, colored pencil works, abstract acrylics, painting in oil and mixed media paintings in acrylic and oils. Over 40 original pieces of art which I created in my studio, prepped for hanging, documented on spreadsheets, matted and framed when called for, transported and hung.

Most people think that an artist just creates in their studio but that’s only part of the process if you are a self-representing artist. There is plenty of creativity in marketing as well. Here is some more of the creativity that I put into an art exhibition.

Here is some more effort that I put into an exhibition.

Solidify the venue, show dates, opening reception and artist’s talk dates and sign the contract, individual and shared responsibilities with the venue.
Internalize and create towards the general theme of the show that will be the focus of the art and the marketing.
Create a model of the exhibition space using accurate proportions for planning the quantity & sizes of artwork. Use either Architech’s drawings, graph paper, or a digital program.
Create a spreadsheet for a working model of how many works you need & where they are in the creation process
Analyze the amount of time you need to create the artwork. Be realistic.
Capture WIP images to promote the upcoming show, both stills and videos.
Continue to post about the progress of the work on social media to raise interest in the upcoming show.
Write about the work regularly. Some for publication and some for understanding your process & progress.
Create a postcard to snail mail and for handouts. Mail the postcards to the appropriate people in your database of contacts.
Create newsletter content to email to your mailing list with both images & text: I use MailChimp
Send emails to your list regularly months before the show opens, showing photos of the WIPs & talking about the process. Ie. the thoughts behind the work, the mediums, the tools, etc.
Continue to post to all social media channels about the preparations & creation of your work.
Write & send press releases to your publication list in your database well before the opening of your exhibition.
Create price lists to distribute with your letterhead and contact info. I use Excel and put images of each painting next to the title so it can be easily identified by potential customers.
Design business cards, handouts, bios, and takeaways & get them printed in or out of house.
Keep your website updated with info about the exhibition.
Post regularly to your blog to keep people informed about the upcoming show.
Create wall signs with the # of the piece, title and medium that corresponds to the printed price list. (more info about each piece if you have time & QR code if you have them)
Plan the delivery of your artwork, the protective packaging like bubble wrap or other protective material, the transportation, and the assistance you may need.
Once the exhibition is up,
give yourself a well-deserved reward before you start working on your Opening Reception menu and Artist’s Talk Powerpoint.

Marketing an Exhibition

Have Fun Buying Art Using Augmented Reality

Posted on October 19, 2018 by Mary AhernOctober 20, 2018

Selecting art to buy online can be daunting but it doesn’t have to be. In my Art Shop I’ve added a few features to help you take the guesswork out of what art and what size will work in your space and what will not. It’s called Live Preview AR (for Augmented Reality.)

Here’s a video I made to get you excited to try this yourself!

Using your own mobile device you can select a print from any of my collections of landscapes, floral portraits, still lifes and designer prints and view it through your on-board camera projected onto your wall space. You can resize the image of the print until you find that perfect sweet spot that will work for you in your own particular setting.

You can easily select different prints to view. Will a landscape style work or perhaps a square print? Choose prints to view either by clicking directly on their image in the category library or just press the left or right arrow to view the next in line. All the available sizes for each print are quickly and easily seen by you in the pull down menu right at your fingertips.

To exit Augmented Reality is easy and brings you right to the ordering page. You have an array of options in which to choose. What surface do you want for your print? Canvas, fine art paper, aluminum or acrylic? Once you decide the size and treatment you might consider a frame or matting depending on your choice of materials.

Now that your selection is made just click to see your shopping cart and the rest is a breeze. The hardest part will be anticipating the arrival of your very own piece of Art, custom chosen by you for your own special place. Enjoy!

Northport Art in the Park Annual Art Festival Event

Posted on June 22, 2018 by Mary AhernJanuary 10, 2026

Art in the Park

Art, Music, Poetry and Dance Festival

A July summer event, featuring music, dance, poetry and over 30 artists displaying and selling their original work. Art show begins at 10am and festivities begin at 12pm. Free admission and a fun day for the entire family. Hours are 10am to 5pm.

For Additional information visit the Northport Arts Coalition website

Join us for another exciting event in the picturesque Village of Northport, NY. This multi-disciplinary annual event is held in the Village Park at the foot of main street surrounded by the lush tableau of water, boats, trees, playgrounds and the old time Village feel of another, calmer and genteel era.

Mary Ahern Artist Northport Booth. Art for sale

To see and purchase my art anytime of year please visit my website shop. You won’t be disappointed!

Marketing and Preparation Checklist for Giving a Lecture

The only way for me to efficiently prepare for any upcoming Lecture or Art Show exhibition is to create a checklist of items I need to complete to make a successful event. These contain Marketing items, preparing to show the Art, inventory items for sale & display and the advance staging & rehearsal.

For my latest upcoming Art Lecture at the Long Island Horticultural Society, I worked from this list if items. I really enjoy drawing lines through each task as I complete it so I can move on to the next.

The list is fluid & with each event I have to make adjustments but this is a fairly good outline to begin with.

Lecture To-Do List

Marketing

Update my website
Write blog post
Write & send Press Release
Create poster
Email poster
Create newsletter
Email newsletter
Post event to Facebook
Post event to Fine Art America
Post event to HAC
Post event to NAC
Print price lists
Create & print handouts

Art Work

Create Planting Fields paintings
Get portraits printed
Paint mixed media paintings

Inventory

Inventory small prints for sale
Inventory matted prints for sale
Inventory note cards for sale
Collect show-&-tell items

Staging & Rehearsal

Update power point presentation
Stage easels with lighting
Stage & test presentation

From the Garden to the Wall- Lecture by the Artist, Mary Ahern

Choosing a New Car for an Artist and Gardener

Posted on May 14, 2014 by Mary AhernAugust 19, 2015

I finally bit the bullet and bought a new car to replace my 1996 Nissan Pathfinder with 200,010 miles on it. I called her my gardening car since I could pack so many plants in her. She also carried my Art to many, many Art Festivals over the years. By giving her up I felt almost the same sense of mourning as I did when I lost 4 trees in my woodland garden to Hurricane Sandy. This car had carried my Art and me safely throughout six states worth of Art Festivals

1996 Nissan Pathfinder pulling my trailer filled with Art to one of many Art Festivals

But it was time. The rust, the rattles, the pervading sense of being stranded somewhere if the trusty ‘ole car decided to bite the bullet. It was very hard to find the right replacement vehicle. I took tape measuring to all the dealerships in search of the perfect match. To my dismay I discovered that all the SUV’s have been pumped up on steroids since I was last in the market. Too many rows of seats and driving around in a McMansion didn’t hold appeal for me.

After much searching I finally choose a RAV4 by Toyota. It fit the dimensions of my large paintings but wasn’t too over sized for day to day driving. So I’ve downsized slightly in order to have a fully flat surface for transporting plants & Art. The back seat is a bench style while most of the larger ones have bucket style seats.

Oh, and I was able to get it in green. Not a color offered very frequently anymore. One of the things that was a big pleasant surprise since I hadn’t had a new car in decades, was all the new technology built into cars nowadays. The new toys helped with the sorrowful transition I felt on abandoning my old friend.

My RAV4 holding and entire Art Exhibition of 32 Paintings.

My RAV4 holding an entire Art Exhibition of 32 Paintings.

Preparing Prints For an Art Show

Here is a video which I originally created in July of 2013 of how I prepare prints for display and sale at outdoor art festivals .

I took these video clips in my studio as I prepared for the Northport Art in the Park hosted by the Northport Arts Coalition.

I used a Canon Power Shot SD3500 IS Digital ELPH, holding it in one hand and demonstrating with the other. I used the audio from the camera which is muffled at times since I put my finger over the microphone. I originally started with 18 minutes of video clips and brought it down to about 4:15.

I edited in iMovie with the end credits created in Photoshop.

Fun little project which I wish I’d given myself more time to perfect but there are always choices to be made. Time being the one thing I can’t seem to stretch.

You can see this and other video on my YouTube Channel: youtube.com/user/MaryAhernArtist

Joseph Raffael at the Nancy Hoffman Gallery – Video of the 2013 Show

I happily took the Long Island Railroad into Penn Station to then walk to Chelsea in NYC from my perch in Northport Long Island. This venture, on a cold winter day, was to gather in the brilliant colors and environments of the watercolor paintings created by the Artist, Joseph Raffael. These large-scale works envelop you into the tropical gardens and seaside shells which are the models and subjects of his work.

Some feature strongly defined focal points while other subjects are diffused, allowing you to meander through the tangles of flowers, leaves and stems. Koi provide the pivotal “Turning Point” between the water and air while leaving ripples which you know will be gone again in moments. Tibetan prayer flags flutter in the breeze sharing the brilliance of Koi colors. Time, movement and transience are significant subjects in these meditative paintings.

Here is a short video I made from this Joseph Raffael Show.

The Nancy Hoffman Gallery 520 West 27th St. New York City.

March 21-May 4, 2013

Huntington Arts Council – Auction on Main

Posted on November 12, 2012 by Mary AhernNovember 12, 2012

Rose Montage has 5 individual digital paintings of Roses. Framed size is 8 x 39.5″

This is the month for the annual silent art auction fundraiser in support of the Huntington Arts Council’s exhibition program at the Main Street Petite Gallery and Art-trium Gallery in Melville.

November 9 – November 30, 2012
9-5PM

Huntington Arts Council Petite Gallery
213 Main St.
Huntington NY 11743

Contact: Florence Dallari, Asst. Dir. 631-271-8423
Huntington Arts Council Website: http://www.huntingtonarts.org

This year I’ve donated my White Rose Montage to this worthy fund-raiser.

I designed this long 8″ x 39″ montage for all the folks who tell me they can’t buy my work since they don’t have anymore wall space. This piece fits nicely between windows or as an accent piece at the edge of a wall. It has 5 individual digital paintings of roses for all those rosarian collectors out there.

The holidays are coming and you can do two nice things for the price of one. Bid on this piece to help support the Huntington Arts Council and then give it as a gift to one of your special friends.

It will last longer than a bouquet of flowers.

Some Steps When Curating & Designing an Art Show

Posted on August 17, 2012 by Mary AhernOctober 26, 2017

Curating an Art Show takes many steps and stages. The process begins with the organization sponsoring the event. They are responsible for setting the dates and timetables of the show, the selection of Artists and in this case, establishing and maintaining a cooperative working relationship with the owners of the hosting venue.

The organization that is sponsoring the Art Show decides if they are hosting a One-Person Art Show or a Group Exhibit and where the venue will be held. This information is included in their prospectus.

For the Art Show I’m having from August 28 through October 9^th, 2012, I downloaded the prospectus from the Northport Arts Coalition (aka NAC) website here. Most organizations now offer their applications & information online.

In this case, I applied for a One-Person Show to be held over a 6-7 week period at the Wine Cellar on Main in downtown Northport NY. I was notified of my acceptance and given about a one-month lead time to prepare for the showing.

Normally the lead time for an opportunity for a large show like this is quite a bit longer but I was pleased with the opportunity to show my work so I quickly accepted their offer.

A view of my studio while staging for the Art Show

Depending on the organization the curating of the actual show is done either by a designated person within that group or the individual Artists whom they’ve selected for a show.

Since I have decades of experience managing and curating my own and other events I have a particular method of working. In another post, I discussed how I started planning & curating my show. Curating in the sense I wrote about is the decision making process of how the show will look and what work I have available to show.

I usually have various paintings of mine in multiple group shows over a wide variety of time slots & locations so I keep comprehensive records of where my Art Work is allocated at any given time & where the work is scheduled to be shown.

I also know what work is in the process of being created & when the work will be available for the next showing.

Curating is many things. These include finding the venues, selecting the Artists, designing the show itself and creating and executing the marketing campaign.

Strategies for Planning & Curating my Own Art Show

Posted on August 14, 2012 by Mary AhernAugust 14, 2012

So I applied and was accepted for a one-person Fine Art Show at the new Wine Cellar on Main in Northport NY from August 28 through October 8^th, 2012. The acceptance email was the fun part & then the stress factor hit me within moments.

Yikes. I’m a curator now.

What paintings would I show? How many pieces of Art? What size paintings would look right. How would I stage the show hanging? And since it was such short notice, (one-month) how quickly could I pull this whole show together efficiently & still enjoy life?

Here’s what I did.

Site survey of the Wine Cellar on Main with my friend Greg Oleanik’s show in place.

Side wall of Greg Oleanik’s show at the Wine Cellar on Main

I took my point & shoot camera, pencil, paper & a sturdy metal measuring tape & scouted out the available show space. Luckily, my friend Greg Oleanik currently had a show hanging there so I was able to take snapshots of all his work hanging in place.

Mock-up of what size paintings I will need for my upcoming Art Show

Side wall mock-up for my Art Show planning

I measured the height & widths of all the available spaces within the room, keeping them sequentially numbered along with photos of each space. I spoke with the proprietor, Lindsay Ostrander & we discussed the fact that she had installed a hanging system with rails & rods so that I wouldn’t need to put nails in her walls. This info I took back to my studio & headed for the computer.

I imported the photos into Photoshop. I created a panorama of the interior hanging space with photos of Greg’s show. Then I made a mock-up of the walls & created placeholders for the different sizes of my own Artwork since I know what sizes of Art I generally work in.

With this in place I was able to count how many and what sizes of paintings I would need to have available to put into the Art Show.

I felt calmer already. Next step was planning on how much creating was ahead of me & what I could possibly hope to accomplish in such a short span of time while also leaving me time to publicize the show. I wanted to make sure I left enough time to share the news about the show with family, friends, and with all my past, present & future customers.

Art Naturally

The Musings On My Life As An Artist

Tag Archives: Exhibitions