As with all the other aspects of your booth design finding the perfect chair is extremely important. Much as you may not think so you need to have a very comfortable chair available for you to rest during the inevitable slow times in the booth at an Art Festival.

My first chair in 2004 was the same one I had used at the beach and at softball games prior to exploring the world of Art Festivals which now keep me hopping on the summer weekends. It was a standard webbed chair that is really too unprofessional for a sales situation. Fine for behind the booth but not in it.

My next chair was a high folding Director’s chair which I got at Pier One. It was very comfortable and the style of wood and fabric I picked looked good in my booth. It kept me up high when I was sitting so that if a customer came into the booth I could speak to them eye to eye without getting off the chair. Sometimes potential customers feel intimidated when you get off the chair to speak to them so the higher design of the Director’s Chair worked very well.

One problem though, the wind kept knocking it over since it wasn’t heavy enough. We kept repairing the split arms until they were too ugly and then we’d buy another one. This worked until 2007 or so when the chairs were discontinued at the chain.

So I cruised the internet and found the chair of my dreams with Hollywood Chairs which is sold by Totally Bamboo.
http://www.totallybamboo.com

I got the Tall Deluxe Hollywood Chair and I didn’t forget to get the cup holder for my Starbucks. It is soooooo very comfortable, good on my back, good for my feet. Even if I don’t sit on it I lean my bottom on the seat and it relieves back pain. It is a bit large for the trailer but we put it in first and take it out last and store it in a carton to keep it looking brand new. The wood is really bamboo and smooth and soft to the touch. It makes you feel rich just sitting in the chair. The seat is padded. It has never blown over in the wind and it is easy to wipe off any food that get on it. This Hollywood Chair was a great investment!

Finding the right furniture for your Festival Show booth is not an easy task and for us it took quite a few twists and turns. Granted the work I’ve been showing over the last four years has also taking dramatic zigs and zags, I spent more money, time and energy trying to get my sales desk right.

In 2004 when I started doing Art Show and Festivals, I bought some extremely cheap folding tables for $11 each. They had aluminum legs and an almost cardboard top but they served the purpose for a few shows. I put some tablecloths over the top of them and they seemed to work fine. I was even able to store inventory underneath. Then the moisture got into them and the tops warped too much to be useable.

I replaced them with foldable molded plastic tables which have adjustable legs for height variations. They were much heavier and could store less underneath but they were much more durable. In fact, I still have them and use them once in awhile with tablecloths when I can display more outside the booth.

In 2005 I thought I found the perfect solution. On the internet I found a folding crafting desk with flip up sides and drawers in the center to hold all my office material like stapler, tape, pens, sales forms, my credit card reader, lunch, etc. Well, after two shows the flakeboard cracked and fell apart from the back and forth transportation in the trailer. The look of the desk was fantastic but the materials weren’t made for the rigors of road travel. Even collapsed into the size of a night table, the desk took too much room in our trailer so we discarded it. Money down the drain.

We now bought a pedestal desk from Pro Panels. Lightweight enough, fully collapsible and it has two shelves inside. http://propanels.com/products/desks.htm

I’m going to get some fabric to put on the open back of the desk to hide my paraphernalia. At the last show I didn’t realize until it was too late that people were just reaching into my desk to steal my shopping bags because they didn’t want to carry their literature even though some huge company was handing out free literature bags at the entrance to the show. Every single show is a learning experience. I guess that every day of life is too.

Doing Art Festivals, whether they are indoor or outdoor, are quite grueling events.

Basically what you are doing is building a moveable, temporary store. All the requirements for showing, selling and packaging your work are amplified since you must be able to set-up within an hour or two hour time frame in a temporary location. When you’re done you need to do the same in reverse and leave the location as you found it.

You need to design your store to be reflective of your style, visually inviting, easy to navigate & clearly representative of your body of work. You need to be able to give out information, write up and process sales, and provide packaging for customers to conveniently take home their purchases.

Your booth and all your furnishings must be collapsible and able to be moved from your vehicle to the staging area you have been assigned. Desks, racks, tables & chairs all need to be lightweight and folded for transporting. The selection of your display needs to take into consideration the space requirements of the work you’re going to sell and the total amount of space available in whatever means of transportation you will be using.

Over thirty years of chasing my dream. I’m an artist.

Dream chaser Newsday article.

Excerpt of Article posted in The Times of Northport

Artist cultivates her livelihood like a garden

By Arlene Gross
June 13, 2007 | 02:39 PM

Northport resident Mary Ahern is a successful artist who practices a unique technique she describes as. “Digital Mixed Media Painting”.

But Ahern, who… (was) among the exhibitors at Arts in the Park in Northport July 8, (2007) was not born an artist. “I didn’t come to paint until I was older,” she said. “I didn’t even know I had a facility for it.”

As a young girl, she focused on music: playing trumpet and saxophone for the high school band and conducting her Fort Hamilton High School graduation in Brooklyn with a rousing rendition of Beethoven’s Fifth Symphony.

“I’ve been in the bleeding edge of those kinds of issues,” she said. “In those days, girls didn’t conduct.”

A life-changing moment came in her 20s, when a friend gave her a coffee table book of Georgia O’Keeffe’s paintings.

“I opened it up and turned the pages and wept,” she recalled. “It was completely transforming. I could only look at 10 pictures a day, it was so overwhelming.”

From that moment, Ahern knew she must study art and, then a resident of Queens, attended Queens College.

Although she was influenced by O’Keeffe and painted similar subjects, such as close-up and sensual florals, Ahern said she did not mimic her idol’s technique. Whereas O’Keeffe painted with direct and rapid strokes, Ahern’s traditional paintings were created in grisaille, or gray scale, and layered with washes of pigment on top, giving the subjects a glow through the optical blending of glazes of pigment.

After divorcing her first husband, Ahern took a job at Barnard College’s career counseling office, where she herself was able to get some career guidance. Through her Barnard position, she attended Columbia University for free by working there while raising sons, Chris and Michael, then ages 10 and 8.

“I knew if I couldn’t stay home and be a mom and paint, I had to make a decision: I’m going to make as much money as possible,” she said.

With profit in mind, Ahern went into technology sales, selling computer graphics and eventually becoming Northeast regional sales manager at Chyron Corporation in Melville (and a National Marketing Manager at The Dynatech Video Group.) Then she started Online Design, a digital graphics company.

For Ahern, feminism was not a word to bandy about but, rather, her day-to-day reality – working as a single mother in a male-dominated industry.

“My single-minded focus on providing a good life for my sons enabled me to ignore the tremendous obstacles, prejudice, emotional assault and loneliness that comes from breaking through social barriers,” she said. “I, like my father, pulled myself up by my bootstraps. As a woman in a male industry however, I, like Ginger Rogers, did everything in high heels and backwards.”

In 1989, Ahern fulfilled her dream of buying a house with a spacious garden in Northport, which she said, “was like a step back in time to a slower and more gracious lifestyle.”

“The center of town with a Main Street embedded with trolley tracks leading to the harbor breezes and music in the gazebo captured my attention and insisted upon my attendance. I needed to move here.”

Eleven years later, she renovated her home, adding an airy, second floor art studio, and now natural light trickles throughout.

The garden, which Ahern designed, encircles the house, with its artfully designated focal points and meandering paths, everything flowing gracefully.

“I practice nonviolent gardening – no rose bushes to stab you – all soft inviting plants,” she said.

Seventeen years after her first marriage ended, Ahern married David Ruedeman, an engineer at Chyron. The couple worked together there but got to know one another only when he became a client of Online Design. This year will mark the couple’s 10th anniversary…

Early on in the second marriage, wishing to reinvent herself, Ahern got a degree in horticulture from SUNY Farmingdale in 2000, with the idea of becoming a landscape designer, which she did for a year. “It was too much for my (aching) body,” she said, of the many hours spent working on bended knees.

From there, it was a two-year course studying botanical illustration at the New York Botanical Gardens in the Bronx.

Her (Mixed Media) painting, a culmination of expertise paralleling her life’s progressive journey, combines a passion for the fine arts, gardening, computer graphics and botanical painting.

“To be creative, you need to know your medium,” Ahern said of her computer graphics skills. Through her paintings, she seeks to make people look around them and become more aware of the nature surrounding us.

Dr. Roberta Koepfer, her friend since 1971, said, “She’s like a phoenix. I have seen her rise up from a fair number of devastating experiences. Every time she comes back, she comes back more dynamic, more focused on her art and with an increased zest for life and personal growth.”

When it came time to sell her art, Ahern’s business savvy came in handy; she started in Northport as an exhibitor at the annual Arts in the Park series (in 2004) and now participates in about 15 art shows in New York and Connecticut between May and September, with her husband lending a hand.

Ahern’s work has also been the focus of several gallery exhibitions, including a one-person show at Greenlawn’s Harborfields Library this past February.

Susan Hope, gallery coordinator for the library, noted that Ahern’s exhibit was well timed: her cheerful florals brightened the gloom of winter. “It has an eye catching appeal,” she said. “People really enjoyed it, whether they were art savvy or just seniors on their way to their meetings.”

Today, Ahern is either painting her botanicals, selling them or lecturing on the business of art at libraries or schools, although her business persona has changed radically over the years. “I did trade shows in high heels and silk suits,” she said, “now I’m doing business in Birkenstocks and shorts.”

To anyone seeking career guidance, Ahern advised, “Don’t throw away anything you’ve done because you want to transform yourself. Take the good portions, the positive elements and try to incorporate them into this new self you’re creating. That’s how I’m living my life.”

During my freshman year in the York College, Fine Arts Program in 1975 I took a class in Two Dimensional Design. First we studied the rudiments of rhythm, and then we abstracted the underlying design elements of images. The third project was an introduction to color. We used acrylic paint to make color charts of both warm and cool gray scales.

2-D Design project exploring color

It took a great deal of trial and error to get even steps from white to black and back down the scale again. As a former musician, I used to play my trumpet scales by the hour, much to the chagrin of my family. Trying to get the color scales right in paint is much the same experience, only quieter.

Another part of this Design project had to do with creating these scales in Color. These color scales were placed against various colored backgrounds to demonstrate how different the same colors appeared when imposed on competing ambient hues. These simple exercises introduced me into the world of luminance, saturation and hue, the basic platform of all painters and colorists.

2-D Design Class exploring gray scale

Having explored rhythm in the first classes in my two dimensional design class in my freshman year in college, we then moved on to visualizing abstraction. I had to find an advertising in a major magazine, select a portion of the image and analyze why the composition worked. Then I had to take a one-inch section of the ad and reproduce it in acrylic paint.

2-D Design painting in abstraction

This first piece was from an ad for scotch, I believe it was a bottle of Pinch. This abstract includes the side of the bottle and the half filled glass with ice behind it. The curves of the glass and bottle worked very well together and the slight color shift of the liquid in the glass unites the scene. I remember painting this with a brush the size of an eyeliner. The finished piece is about 12″ square. I’m very patient with my work.

I remember less about creating this abstracted landscape. I do know that it is a landscape scene from the southwestern United States and includes the long horizon lines and massive skies of this part of the country.

2-D Design acrylic painting in abstraction

Among the first Art classes I took when I began my college art education at York College, CUNY in Queens NY was the study of two-dimensional design. I began this class in the fall semester, in September 1975. At the time I believed that Art school would teach me how to paint and draw but here I was cutting half inch pieces of cardboard and gluing them onto unlined 3×5 index cards.

Two Dimensional Design class projects in rhythm

I began to see the rhythm in these little squares. These rectangles show the first four assignments in this class. The first design project is asymmetrical, almost jazz like. The second is a symmetrical rhythm of one central oval flanked by two reduced ovals. The third is both a symmetrical and asymmetrical figure 8 and the fourth is the reverse positive and negative space.

These four small exercises opened my eyes to looking for the rhythms in everything around me from leaves, flowers, buildings, clothing and groups of people. I took these assignments very seriously since I felt so privileged to be offered the opportunity to learn the underlying secrets to a profession I so deeply desired. These same design rhythms are the groundwork for all the Art that I’ve created for over thirty years.

Now that I make my living by creating Botanical Fine Art, image my surprise when I stumbled upon my first botanical drawings, dating from 1976. In an effort to document my classical art education I have gone to the attic to retrieve my early drawings and paintings along with the schoolwork I saved from the excellent Art Education curriculums I attended at York College and Queens College, (CUNY), City University of New York during the 1970’s.

Branch with details, an early horticultural drawing

Without any historical background regarding the long tradition of botanical drawing, I documented the branch structure, flower and leaf as well as the knothole of a branch, which I more than likely retrieved from my garden in Queens Village, NY. I was an avid, but highly amateur gardener, tending to a huge cherry tree, a multi-stemmed white birch and three peach bearing trees in my tiny garden.

Drawing of a dead branch

The drawing of my houseplant has been badly damaged by mold but it describes nicely a succulent houseplant I nurtured for years without realizing that it would ever flower. When the plant finally graced me with a huge, star shaped hairy flower, the stench it emitted attracted an abundance of houseflies much to my dismay. The flower itself was stunning. Very large in proportion to the plant itself with reflexed petals and patterned markings. I, many years later, found that the common name of my trophy was, the Carrion Plant, and the Latin name is: Stapelia Gigantia, from the Family of Asclepiadaceae.

Considering the amount of flies that I remember finding their way into my home I am not surprised to have discovered that it was known to attract pollinators by emitting the horrendous odor of dead meat. I don’t remember exactly what happened to the plant but I think that it failed to flourish after blooming that year. That may either have been because the effort it took to produce that huge flower weakened the plant or it may be because I was so offended at the smell that I was not longer enamored enough with it to tend it with care.

Carrion Plant