Business of Art Lecture outline
Posted by Mary Ahern in Being an Artist, Business of Art, Public SpeakingMary Ahern Outline
1. Introduce myself.
Education
Family
Career path
2. Art
Beginning
Influences
Botanical Painting
Digital Painting
3. Business
Starting a business
Online Design (service business)
Print
Internet
Art Naturally (product business)
Direct and wholesale prints
Traditional Painting
Digital Painting
4. Tools
Classes
Hardware & software
Accounting Taxes, business & sales
Lawyer, Copyright, Trademarks
QuickBooks
Inventory management
Daylite software, contact management
Excel & Word
5. Corporate ID
Business cards
Brochures
Website
Mailers
Vendors
Wholesale mattes & frames
Printers
Shipping materials, cartons, tape
Shopping bags
Sales receipts
6. Venues
Art Festivals
Vertical Markets
Flower Shows
Representation
Publishers
Corporate & Hospital buyers
Stores
Ecommerce
Direct Mail
7. Join Professional Organizations
Garden Writers
Perennial Plant Assoc.
Metro Hort
Rhodi and other Societies
LI Womens Prof Assoc.
8. Small Business Owners
Create mailing lists
Gather from shows and speaking engagements
Pay for input of directories
Buy lists
9. Sales
Ask for the order
Follow up on leads
Close sales
Return Calls
Stay organized
10. Wrap-up
Do what you’re passionate about
Play to your skillset
Read and study your product or service
Read and study how to run a business
Read and study marketing
Analyse your competition
Focus
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